Early this morning a friend called me with a product idea in the mental health space. He was raving about the idea and thought it was great. I poured water on his idea and discouraged him from doing it. I felt he should focus on building his current business, and
In the age of cord-cutting and on-demand entertainment, businesses are discovering the immense potential of advertising on streaming networks. Platforms like Hulu, Netflix, Peacock, and others have revolutionized the way people consume content, and savvy marketers are seizing the opportunity to reach their target audiences in innovative ways. In this
Freelance marketplaces like Upwork and Fiverr are a great way to find skilled professionals to help your business grow! I’ve used them for many years. These platforms offer access to a vast pool of talent, allowing companies, including other freelancers and small businesses to get the help they need without
Everyone has a different style of communication. Some prefer to receive the main bullet points. They prefer you to quickly get to the point. Others don’t mind and might want all the details. Former Nascar and Indy race car driver and entrepreneur Dancia Patrick loves brevity. She spoke about this
When I wanted to do my first event in New York in 2005, I had two options. I could start small and “test”. I could invite 10 or 20 people together in a conference room and see how things went. Or I could think bigger and use the same thinking
Two phone calls. Two developers. One powerful lesson learned. Today, I reached out to two developers to discuss a solution I needed for a large project. Both developers demonstrated competence in their field. But what truly stood out was one thing they both did that left a lasting impression on
The way that growing businesses will leverage AI is with the help of the core brands they use to run their businesses. Zoho is one of the leading brand business owners rely on to run and manage the growth and day to day operations of their businesses. Large businesses can
Traditionally CRM has been built for sales teams. It’s been built for those in marketing functions who’s role is to acquire or serve customers. However, what about teams, such as engineering, customer onboarding or advocacy. How they can access CRM data to better serve the customer. Without access to accurate
Spotify, the world’s leading music streaming service, recently announced a price hike for its premium subscription. As a small business owner, you might be wondering about your own prices and if you should raise them. The answer is not always straightforward, but it’s essential to understand the factors that influence
When many of us think of trade wars, such as the high traffics with many goods between the USA and China, we think of politics. President Biden and President Trump have both threatened tariffs on China in the future. Of course tariffs have gone up and down over the decades
