In a world saturated with flashy advertisements and viral marketing campaigns, how can businesses selling seemingly mundane products or services stand out? The answer lies in creative marketing strategies that transform the ordinary into something remarkable. Let’s explore how small businesses can effectively market “boring” products and turn commodities into
Sometimes we might THINK that change means we have to make big changes. But no. Sometimes the changed need is small and incremental. A new leader is wise to review, observe and consider what, if any changes need to be made before they make them. Chipotle’s got a new boss,
Small business owners, listen up. You’re leaving money on the table if you’re not harnessing the power of incentives. From cable TV ads to car dealerships, big companies have long known the secret: give customers a little extra, and they’ll give you their business. Let’s dive into why incentives work
This is NOT new, but it’s important to be reminded. If your website is just optimized for those shopping on a large desktop monitor or even a laptop screen you’re missing out. A new Adobe report reminds us that mobile shopping is growing. As we approach the holiday season, small
When you do what you love, you’ll never work a day in your life -goes the famous quote. It’s true. One day I as on the train working and the conductor said, Ramon, you never do anything fun? You don’t rest? Little did he know that I was having fun
A few weeks ago, I was sitting in a waiting room, waiting for an awards event to start. The event was by NIL (name, image and likeness attorney), Sivonnia DeBarros. In the small waiting room was me and a few others, including RJ White and her daughter. I’m a 24/7
Starbucks recently changed its CEO. It was losing market share. This is a natural part of business. Leaders go and come, market conditions change and the ebb and flow of business continues. While Starbucks is a $35 billion company and yours might only be a $871,000 company there’s still lessons
WSJ recently wrote about extreme renters. People who own nothing and choose to rent. We covered it on The Rundown with Ramon Show. It got me thinking, which one is better? Or does it depend? Renting has a lot of great options. You get new clothes on a regular basis;
I kept hearing about Grok, X’s AI image tool. So I decided to give it a try – it’s fast and easy to use. If you’ve not tried AI image tools, you’re missing out. More and more I’m using cheaper (or free) AI tools to replace what I’ve been paying
Sara Blakely is the billionaire founder of Spanx and recently launched a healed sneaker, Sneex. Women can wear heels and show up dressed up and still be comfortable. “Sneex are my love letter to every woman who has taken her shoes off at a party, who wears flats to work
