The father of modern day marketing, Seth Godin recently writes about CRM – customer relationship management. He writes, “It might be more useful to think of our most important work as customer relationship leadership. CRL is voluntary. It’s done with customers and for them, not to them. It’s not an app,
Two of my mentors, Lamar Tyler and Brian Hess share very openly that entrepreneurship is NOT easy. However, the rewards are amazing. American Express issued its third Amex Trendex: Small Business Edition which echoes this sentiment. The report reveals that despite economic uncertainties, the personal drive and long-term aspirations of
I’m often asked, “Ramon how can I be a better speaker, like you”. There’s a lot of ways to be a better speaker. One way is to keep speaking and get better and better. The second way is to receive constructive feedback to help you get better. Third is to
Commercial pilots are humans, they struggle with depression. They’re often seen as super humans or heroes, just like many small business owners. The challenge is that disclosing how pilots feel and what medications they could be taking, could affect their career. The Dallas Morning News writes, “Recently, the FAA published the
Young Entrepreneur Academy is an organization helping high-school students learn about and practice the principles of entrepreneurship. Over a day and a half I had the honor of participating in YEA’s annual event for students in their program. The students I mentored and learned with had several things in common.
Simon Sinek popularized the term, playing the long game. Not thinking short-term. How leaders can understand how their business can grow and be a success by thinking long-term. Larger, multi-million or billion-dollar brands might think of long-term differently than a smaller business. But there’s a few things we small businesses
Fake it until you make it, is a phrase that some of us fully embrace and some are averse to. Others say yes, to it, but with some caveats. In today’s Brian Hess Show , Brian Hess, founder of 1Team Media and other businesses, touches on this topic. Let me
Customer brand loyalty is essential for your business. Having customers buying from you again and again and again is important. Intuit Mailchimp’s study says that it’s SCIENCE, not luck. It’s ingrained into our human brains. To understand the underlying science behind loyal decision-making, Intuit Mailchimp partnered with strategic insights practice
Many of you have heard the good marketing advice about “funnels”. You market to an audience who you think is best for your product or service, this is the top of the funnel. They are interested in what you have and you nurture them along, this is the middle of
The FTC announced that non-compete agreements are banned. “High-paid” executives could be exempt and we’ll see how the law filters out over the next few months. Some companies are saying that non-competes are needed, and the US Chamber is suing to keep non-competes on behalf of its members. However, Brian
