How to Fake It Until You Make It. The Right Way.

Fake it until you make it, is a phrase that some of us fully embrace and some are averse to. Others say yes, to it, but with some caveats. In today’s Brian Hess Show , Brian Hess, founder of 1Team Media and other businesses, touches on this topic.

Let me give you some background, based on my personal experience.

I remember, when I first pitched billion-dollar brand, and small business market leader Intuit about the “Small Business Summit” I wanted to produce. I pitched them to sponsor the event, around 2005. I had never done an event like this before.

Intuit’s marketing asked me many questions, all of which my answers were no.

Have you done this event before? No.

Can you guarantee 300 people will attend? No.

However, I had the CONFIDENCE from other things I was doing and the FAITH and confidence in myself that I could do it.

The challenge? I just had to convince them of it.

Fake it ’til you make it, doesn’t mean you lie about your abilities. Absolutely no.t

Ramon Ray, publisher,

Fake it until you make it, is that you project the CONFIDENCE of your abilities to do more, if given then opportunity.

It’s the little girl who made her first $78 at a lemonade stand, that she built all by herself. She just needs to convince the local car dealer to give her a spot on his lot so she can sell $7,000 worth of lemonade. That’s “fake it until you make it”.

Do you have the RECEIPTS, the actual proof of what you’ve done in the past to showcase what you can do in the future?

Here’s more on this topic with the help of AI.

Confidence: The Backbone of Business Success

Confidence is more than just a buzzword; it’s the foundation of every successful business. It propels entrepreneurs to take bold steps, face challenges head-on, and inspire their teams. Here, we break down what confidence truly means, how it differs from deceit, the importance of believing in oneself, and how to use this belief to influence others and leverage past successes for future gains.

What is Confidence?

Confidence is the belief in your ability to succeed. It’s knowing that you can face challenges and come out on top. Confident entrepreneurs radiate a sense of potential and assurance. This self-belief is crucial in navigating the unpredictable waters of business.

Confidence Opposed to Lying

Confidence should not be mistaken for overpromising or deceit. Where lying fabricates abilities, confidence is grounded in true capabilities and accomplishments. It’s about being honest with yourself and others about what you can do and then doing it consistently. Authentic confidence is transparent and based on real results and experiences.

Believing in Yourself

To believe in yourself means to trust in your skills, decisions, and the path you are on. It means not wavering in the face of setbacks. This self-assurance doesn’t come from external validation but from an internal acknowledgment of your own abilities and worth. Entrepreneurs who believe in themselves inspire their teams and attract investors because they project a clear vision and the capability to achieve it.

Convincing Others You Can Do It

Convincing others starts with genuine self-confidence. When you truly believe in your abilities, it shows, and it’s infectious. Communicate your vision clearly and demonstrate your commitment through actions. Be consistent in your efforts and follow through on promises. When others see you navigating challenges competently, they naturally start to believe in your ability to succeed.

Using Past Success for Future Success

Past success is a powerful tool for building future confidence—for you and for those around you. Highlight your track record when facing new challenges or when seeking buy-in for a new project. This doesn’t just show what you have achieved; it shows what you are capable of achieving again. Use your past achievements as case studies to demonstrate your effectiveness and reliability.


Confidence is essential for business success. It is about believing in your abilities and demonstrating them through actions. True confidence is not about exaggerating your capabilities but about knowing them intimately and using them effectively. For entrepreneurs, confidence is the fuel that drives innovation, attracts followership, and turns visions into realities. Build it, maintain it, and use it to propel your business forward.

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