I recently got an email from Amazon Prime, letting me know that I’m not using a Prime benefit. They emailed me to let me know that I’m not using Amazon Music. They know that the more I’m using Amazon and getting benefits from Prime, the more I’ll want to stay
A successful business is not just about the tactical elements of business building. Owners often find themselves wearing multiple hats and juggling countless responsibilities. Amidst the chaos, one crucial skill often gets overlooked: self-awareness. This seemingly simple concept can dramatically impact your effectiveness as a leader and the overall success
In a recent email newsletter from Guy Raz, author of “How I Built This”, he writes, “you don’t always need a perfect plan“. In the world of entrepreneurship, we often hear about the importance of having a solid business plan. But what if this conventional wisdom is holding you back?
Small business owners often fall into the trap of pricing their products or services too low. They believe this strategy will help them compete with larger companies and attract more customers. However, this approach can be detrimental to their success and growth. Let’s explore why selling at a premium is
In a candid conversation, Ramon Ray of ZoneofGenius.com sat down with Dr. Ajita Robinson to discuss the often-overlooked topic of mental health in entrepreneurship. Their chat revealed startling insights and practical advice for business owners struggling with the psychological toll of running a company. Listen to the audio podcast The
In a world saturated with flashy advertisements and viral marketing campaigns, how can businesses selling seemingly mundane products or services stand out? The answer lies in creative marketing strategies that transform the ordinary into something remarkable. Let’s explore how small businesses can effectively market “boring” products and turn commodities into
Sometimes we might THINK that change means we have to make big changes. But no. Sometimes the changed need is small and incremental. A new leader is wise to review, observe and consider what, if any changes need to be made before they make them. Chipotle’s got a new boss,
Small business owners, listen up. You’re leaving money on the table if you’re not harnessing the power of incentives. From cable TV ads to car dealerships, big companies have long known the secret: give customers a little extra, and they’ll give you their business. Let’s dive into why incentives work
This is NOT new, but it’s important to be reminded. If your website is just optimized for those shopping on a large desktop monitor or even a laptop screen you’re missing out. A new Adobe report reminds us that mobile shopping is growing. As we approach the holiday season, small
When you do what you love, you’ll never work a day in your life -goes the famous quote. It’s true. One day I as on the train working and the conductor said, Ramon, you never do anything fun? You don’t rest? Little did he know that I was having fun
