Campbel Soup wants to drop the word ‘Soup’ from its name, as it sells so much more than ‘soup’ reports the WSJ. It got me thinking, when is it good for YOU to consider updated your brand name? It’s not an easy decision. Changing your company name ranks among the
In a recent episode of “The Rundown with Ramon,” host Ramon Ray sat down with Darlene Goins, Head of Philanthropy and Community Impact at Wells Fargo and President of the Wells Fargo Foundation. Their discussion shed light on how the banking giant is making a significant impact on small businesses,
A new study by Xero reveals that 39% of owners figure out financial matters on their own, while only 15% use an accountant or advisor. Financial literacy is a critical factor in the success and sustainability of small businesses. Xero is a global cloud-based small business platform and sheds light
Big Lots, a discount furniture retailer is filing for chapter 11 bankruptcy protection. This happens. But it got me thinking when should a small business think about bankruptcy. When should it not? It has mostly posted losses for the last two years, leading to store closures, writes LinkedIn News. Understanding
Landing pages can be game-changers for small business marketing. They drive conversions. They grow email lists. They sell products. But what exactly are landing pages? And how can you use them effectively? What is a Landing Page? A landing page is a standalone web page. It’s designed for a specific
I love interviewing business owners for my podcast, “The Rundown with Ramon”. I don’t like managing my company’s finances – but it’s a critical part of its success. What things do you LOVE doing, that are in your zone of genius. What are things you simply don’t like doing? We
In a recent interview at Black Tech Week, Ramon Ray, publisher of Zone of Genius.com, sat down with Brian Brackeen, General Partner at Lightship Capital and one of the driving forces behind Black Tech Week. Their conversation shed light on innovation, entrepreneurship, and the importance of supporting underrepresented founders in
Apple iPhone 16 is slated to come out today. Should you upgrade your phone? If your current phone is old, like over 5 years old and it’s not serving your needs, it’s slow, out of memory and you see features in other phones that you wish you had in yours
I’m getting emails from Google Gmail saying “pick me” – pick me and in essence asking me to use their version of AI, which is Gemini Business. As more and more major small business platforms embed AI into their services, they’re all vying to have their customers upgrade and use
Securing a sale is just the beginning of your customer relationship. The real challenge lies in ensuring your customers remain delighted with their purchase long after they’ve clicked “buy.” Let’s explore three strategies to boost post-purchase satisfaction and turn one-time buyers into loyal advocates. This insights in shared in partnership
