The Key to Success is Protecting Your Energy: Setting Boundaries

Lamar Tyler, founder of Traffic, Sales, and Profit recently shared about the importance of protecting your energy. I wanted to unpack this a bit and share it with you. It’s an important reminder that we can be the thermostat in every situation we’re in, we don’t have to let others affect us. Sure we’re human and we have emotions. But don’t let those negative emotions stay with us.

As small business owners, it’s easy to fall into the trap of constantly hustling and pushing ourselves to the limit. We want to succeed, and we believe that means working as hard as possible to achieve our goals. But what if I told you that protecting your energy was one of the most important things you could do for your business? Lamar Tyler of Traffic, Sales, and Profit has talked extensively about the importance of protecting your energy, and he’s right. In this blog post, we’ll explore why protecting your energy is so important and give you five key strategies to help you do it.

Set boundaries

One of the most important ways to protect your energy is to set boundaries. This means learning to say “no” to things that drain your energy and making sure you have time for the things that matter most. This could mean saying no to a project that doesn’t align with your values or turning off your phone at a certain time each day to avoid distractions. It’s okay to prioritize your own needs and set limits on what you’re willing to do.

Take breaks

It’s easy to get caught up in the idea that we need to be working all the time to be successful, but this simply isn’t true. Taking breaks and stepping away from work can increase productivity and creativity. Try taking a walk outside, doing a quick meditation, or simply pausing to take a few deep breaths when you’re feeling overwhelmed.

Prioritize your vision

When it comes to making decisions for your business, it can be tempting to prioritize what other people want or expect from you. But protecting your energy means focusing on your vision and goals, even if that means going against the grain. Ask yourself what you truly want for your business and make decisions based on that, rather than trying to please everyone else.

Choose your battles

Not every battle is worth fighting, and not every situation requires your immediate attention. Protect your energy by choosing your battles wisely and choosing when to engage with difficult people or situations. Sometimes it’s better to step back and let things unfold without your intervention.

Practice self-care

Finally, protecting your energy means prioritizing self-care. This means taking care of your physical, emotional, and mental health through practices like exercise, healthy eating, restful sleep, and self-reflection. Make time for the things that bring you joy and make you feel good, even if they don’t seem directly related to your business.


In the end, protecting your energy is about prioritizing yourself and your own needs as a small business owner. It’s about recognizing that you can’t pour from an empty cup, and that taking care of yourself is one of the most important things you can do for your business. By setting boundaries, taking breaks, prioritizing your vision, choosing your battles, and practicing self-care, you can protect your energy and achieve greater success in your business. As Lamar Tyler of Traffic, Sales, and Profit says, “Your energy is worth protecting. And you’re probably saying, ‘Yeah Lamar, easier said than done.’ But you know what’s harder? Admitting it to yourself and believing it.” So take a moment to believe that your energy is worth protecting, and then take action to make it happen.

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Creating a Habit of Self-Care

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