Digital marketing continues to be one of the biggest challenges for the smallest business owners. In the Celebrity CEO™ personal branding coaching program, leveraging and implementing digital marketing continues to be one of the most sought-after needs for business owners.
Mastercard’s Digital Door program seeks to bring together a bundle of solutions. Partnerships, including Hootsuite, Triple Whale, Vizit, and YieldDay to help small businesses enhance their digital marketing and analytics capabilities. In this season of economic and inflation fears, small business owners need all the help they can get.
Small Business Month
In honor of Small Business Month, Mastercard has announced the next phase of its Digital Doors® program, set to launch on May 4th. With new partnerships and an all-new Marketing Hub platform, Mastercard aims to provide small businesses with an expanded selection of tools, resources, and benefits to help digitally advance their operations and growth.
Growth Mindset or Early Stage
Mastercard research reveals that 47% of small and medium businesses in the U.S. have a growth mindset, while 40% still find themselves in the early stages of learning digital marketing skills. To address these needs, Mastercard is introducing the Mastercard Marketing Hub, a new service platform within Digital Doors. The Hub is designed to act as a catalyst for entrepreneurs to grow digitally through a structured combination of educational content, offers, and an exclusive tool to create marketing assets.
What is it?
The Mastercard Digital Doors Marketing Hub offers resources to help small business owners market their businesses effectively, attract new customers, and create meaningful touchpoints with existing customers. Some of the resources available include:
- Ad Designer: a free-to-use online graphic design tool that helps small businesses build digital marketing content without any design experience.
- Hootsuite: 20% off on Hootsuite Business Plan or Hootsuite Enterprise Plan for more efficient social media management and deeper analytics.
- Triple Whale: 20% off Triple Whale for life, providing real-time insights needed to grow a brand on Shopify storefronts.
- Vizit: 50% off the annual subscription cost for the Vizit Visual Brand Performance Platform, using AI-based insights to optimize advertising and social media imagery.
- YieldDay: Free 30-day trial and discounts on YieldDay’s technology platform to reduce ad costs using machine-learning algorithms.
Partnerships
In addition to the Marketing Hub, Mastercard’s Digital Doors program also grants small businesses access to exclusive benefits and resources from new partners such as Accion Opportunity Fund, FedEx, Lendio, Markaaz, Pye, Stride Health, and Talents ASCEND. These partnerships provide small businesses with various opportunities to optimize payments and business operations.
Mastercard Digital Doors was originally launched in 2020 as an online business resource center during the pandemic to help small business owners pivot to and sustain a digital business. The platform continues to adapt and address the unique and current needs of small businesses with existing partners, including HSB, Periculus Cyber, SimplyPayMe, and SumUp.
Throughout Small Business Month, Mastercard will host a series of educational and celebratory programs for small business owners, including informative webinars on various topics and a collaboration with Hello Alice for the “Black Entrepreneurship on the Rise” webinar. In addition, MLB and Mastercard will once again team up for the Home Team Advantage Small Business Contest, offering small business owners the chance to win grants, access to Mastercard’s small business tools, and a priceless baseball experience.
Mastercard Digital Doors is part of the company’s global commitment to financial inclusion, pledging to bring 1 billion people and 50 million micro and small businesses into the digital economy by 2025. To celebrate Small Business Month, the NYC Department of Small Business Services (SBS) and Mastercard are expanding their Digital Doors partnership to increase awareness of cybersecurity protection for small businesses and provide free webinars on cybersecurity threats and best practices for thriving online.
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