Live from Las Vegas I’m at Intuit Connect, Intuit’s annual event bringing together it’s ecosystem of accountants and solution providers to serve the needs of small and medium sized business. I toured the exhibit hall today and found accountants excited about seeing what solutions can help them serve their customers.

Key areas highlighted at Intuit Connect include:

• Intuit Enterprise Suite focused on the needs of mid-market small businesses
• Intuit Assist: Intuit Assist, a generative AI (GenAI)-powered financial assistant in QuickBooks, offers a suite of experiences designed to save time, increase cash flow, and power growth. 
• AI-Accounting Automation: With the accounting talent pipeline shortage and increased need from clients for higher-level advisory services, accountants are turning to technology to help streamline their work.
• Payroll and Workforce Solutions: As businesses grow, so does the complexity that comes with managing a larger company and staff.

Customer Hub, Powered By Mailchimp: Connecting with customers is essential to drive growth and develop the high-value client roster they need to grow sustainably. In fact, 78% of businesses say they have more than six interactions per customer to close a sale. Coming soon, select QuickBooks customers will be able to unlock referrals, reviews, testimonials, and customer growth recommendations with QuickBooks Customer Hub, powered by Mailchimp in the Customers Tab within QuickBooks Online to strengthen customer relationships and drive revenue growth.

Intuit Solutions Accountants Include:

QuickBooks Online Accountant: Intuit unveiled its vision for QuickBooks Online Accountant: to provide a personalized space for accounting firms with accountant-specific workflows and robust client management capabilities that span multiple clients. 

QuickBooks Live: Accounting firms can now subscribe their clients to QuickBooks Live offerings through QuickBooks Online Accountant. This helps firms balance the constraints of limited staff with resource-intensive bookkeeping tasks, freeing up their firm’s time to focus on higher-value, more profitable advisory services.

These are just a few of the ways Intuit is serving the needs of small business owners.

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