If you keep up with the latest business news, you may have heard that Spotify recently laid off employees in their podcasting unit. While this news may be discouraging to
Social media platforms have dominated the online marketing world for many years. With millions of users each day, it’s no wonder why businesses and creators turn to these platforms for
Recently I met one of the most popular photographers in Curacao in the Caribbean. He blogs on Facebook here. We chatted about the power of serving a very niche audience.
I was recently at Gary Vaynerchuk’s VeeCon and was able to interview Kevin Plank, founder of Under Armour, I asked him for his one piece advice for business owners and
Twitter Spaces, is becoming a thriving platform for audio discussion and conversation. It’s not just the audio conversation, but also the standard use of Twitter as a text-only micro-blogging service.
Influencer marketing has become an incredibly popular way for small businesses to promote their products and services. Collaborating with an influencer who has a large following on social media can
In today’s world, the need for proper publicity and attention is essential for any small business to thrive. Public Relations (PR) plays an important role in helping a business build
I’ve built several websites and thankfully there are several ways to build a great one. You can do it yourself through Wix, Zoho, Squarespace or WordPress. Or you can hire
With so much chat about AI, I thought to take us back to the basics and remind you of what really works in small business marketing. There are all kinds
Google, the search engine giant that we all know and love, is about to change in a very significant way. It appears that they will be offering more and more
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