Social media has taken over the world of marketing. With millions of customers using social media platforms, it has become almost impossible for businesses to thrive without an online presence.
Square’s one of the leading platforms for businesses to enable their customers to pay them. Recently it launched Square Go, a marketplace for beauty and personal care businesses to find
Communicating effectively with your team members and customers is critical to the success of your business. It’s also an increasingly difficult challenge. The rise in remote teams, field employees and
Negotiation is an art that we often engage in without even realizing it. Whether it’s in our personal or professional lives, the ability to negotiate effectively can make a significant
So many business owners worry about their competition. You’re looking for those businesses who sell similar products or services and target the same audience. You consider their strategies, analyze their
As a business owner, you want to provide the best service or product possible, and you rely on your customer’s feedback to improve. So, it might seem counterintuitive to hear
Video editing is so important. Video personalizes and humanizes your brand. We wrote about video marketing here. Two Video tools I’ve been using recently, and really like, are Microsoft’s Clipchamp
Video marketing has become one of the most effective ways for businesses to reach their target audiences and promote their brand. Whether you’re a small business owner or a marketer,
Looking to get more media coverage for your brand? It may be tempting to pay a PR firm for media placement, but is it really worth the cost? Let’s have
I’ve published 5 books and all have been useful for building my personal brand. Some were published by a traditional publisher, others were self-published and some were a hybrid. Which
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