In today’s digital age, video has become an indispensable tool for businesses looking to engage their audience and drive growth. Recently, Ramon Ray of “The Rundown with Ramon” sat down with Robert Weiss, founder of Multi Vision Digital, to discuss the ins and outs of video marketing. Here are the key takeaways from their insightful conversation.
Listen to the podcast here or watch the interview here on YouTube
The Importance of Strategy in Video Marketing
Robert emphasizes that the first step in creating effective video content is to forget about video itself and focus on strategy. Before even thinking about cameras and equipment, businesses should consider:
- Long-term goals: What do you want to achieve with your video content?
- Distribution channels: Where will your videos be shared?
- Content planning: What messages do you want to convey?
The Power of Batch Production
One of Robert’s key pieces of advice is to embrace batch production. Just as you wouldn’t bake a single cookie, it’s often more efficient and cost-effective to create multiple videos in one session. This approach allows businesses to amortize the costs of professional services, equipment, and setup across several pieces of content.
Understanding Video Budgets
When it comes to video production budgets, Robert stresses that it’s not about how much it will cost, but rather what you want to invest. He breaks down video production into five key areas:
- Pre-production
- Cameras and equipment
- Time
- Motion graphics
- Experience
By adjusting these factors, video production companies can tailor their services to fit various budget levels while still creating high-quality content.
The DIY Approach vs. Professional Production
While Robert encourages clients to create their own video content using smartphones and basic tools, he also highlights the value that professional video production brings:
- Coaching on camera presence
- Directing and guiding performances
- Technical expertise in lighting, sound, and post-production
- The ability to create more polished, high-quality content
Video and SEO
Video content can significantly boost a website’s search engine optimization (SEO) efforts. While search engines can’t directly “read” video content, they can measure user engagement through metrics like dwell time. Additionally, transcribing video content and adding it to your website provides text that search engines can index, potentially improving your rankings.
The Video Journey
Robert notes that as businesses become more comfortable with video and see its value, they often increase their investment in production quality. This progression is natural and can lead to more sophisticated, episodic content that resembles professional shows.
Getting Started with Video
The key message for businesses considering video marketing is simple: get started. While the first few attempts may not be perfect, the process of creating video content helps businesses improve their skills and comfort level over time. As Robert says, “A year from now, you’ll be glad you got started today.”
By understanding these principles and working with experienced professionals like Robert Weiss and his team at Multi Vision Digital, businesses can harness the power of video to enhance their marketing efforts, engage their audience, and drive growth in today’s digital landscape.
Related articles:
5 Simple Video Marketing Success Tips From Ben Amos(Opens in a new browser tab)
How To Use Video Marketing To Grow Your Business(Opens in a new browser tab)
