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How to Leverage Small Business Saturday for Your Business

Are you a small business owner looking for ways to increase foot traffic to your store? If so, Small Business Saturday might be just what you need. This American holiday falls on the Saturday after Thanksgiving and is designed to encourage shoppers to buy from small, local businesses. Not only is this good for the economy, but it can be great for your business as well. In this post, we will cover what Small Business Saturday is, how it works, and how you can leverage it to bring more customers to your store.

What is Small Business Saturday?

Small Business Saturday is an American holiday that was first observed in 2010. The holiday was created by American Express to encourage people to buy from small, local businesses. The idea is that by supporting these businesses, you are helping to support the local economy and create jobs. Small Business Saturday is always observed on the Saturday after Thanksgiving, which falls between November 24th and November 30th each year.

How does it work?

Small Business Saturday works by encouraging shoppers to buy from small, local businesses. Many small businesses offer promotions and discounts to customers who shop on this day. American Express also offers a statement credit to its cardholders who shop at small businesses on this day. To participate in Small Business Saturday, all you need to do is keep your business open and offer promotions and deals to customers.

How to add your business to the Small Business Saturday listing

You can add your business to the Small Business Saturday listing by visiting the American Express website. There, you can create a free account and list your business. This will help customers find your business and learn about any promotions or deals you are offering. You can also use social media to promote your participation in Small Business Saturday and any promotions you are offering.

How can you leverage it for your business?

Small Business Saturday is a great opportunity to bring in more foot traffic to your store. Here are a few ways you can leverage the holiday to benefit your business:

Offer promotions: Many small businesses offer discounts or free gifts to customers who shop on Small Business Saturday. This is a great way to encourage people to visit your store and make a purchase.

Partner with other businesses: Consider partnering with other small businesses in your community to promote Small Business Saturday. You can offer joint promotions or host an event together to attract even more customers.

Use social media: Use social media to promote your participation in Small Business Saturday and any promotions you are offering. Be sure to use the hashtag #SmallBusinessSaturday so customers can find your posts.

Get creative: Think of ways to make your store stand out on Small Business Saturday. You could offer refreshments, host a raffle, or even have a live musician perform.

How to better promote your business during the holidays

Once you have taken advantage of Small Business Saturday, it’s important to keep the momentum going throughout the holiday season. Here are a few tips to help you promote your business during the holidays:

Decorate your store: Get your store into the holiday spirit by decorating it with lights, wreaths, and other festive decorations.
Offer gift wrapping: Make it easy for your customers to get their holiday shopping done by offering a gift wrapping service.
Send holiday cards: Send out holiday cards to your customers to show your appreciation for their business.
Offer holiday-themed promotions: Consider offering promotions that are specific to the holiday season, such as buy-one-get-one-free deals or discounts on certain products.

Small Business Saturday is a great opportunity to bring more customers to your store and promote your business. By offering promotions and partnering with other small businesses, you can make the most of this holiday and continue to promote your business throughout the rest of the holiday season. Remember to get creative and think outside the box to make your store stand out and attract even more customers. Happy holidays!

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