On a recent coaching call, Lamar Tyler , founder of Traffic, Sales and Profit, reminded us of the power of showing up and being consistent.

It’s important to focus on cash flow, marketing, technology and other business principles. However, what’s also important is just the art of showing up.

Part of the consistency, Lamar said, is understanding that people aren’t always ready to buy from you.

However, be patient. When they’re ready to buy, they’ll buy from you.

Related: Self promotion and confidence are so important in marketing

Showing Up

By just showing up, you’re doing better than a large percentage of others who don’t. Sounds simple. But everyone doesn’t show up. Everyone is not noticed. Everyone doesn’t raise their hands.

Some people expect to be hired but they’ve not put in the work to show up.

What are some ways you can show up?

• Post daily to social media – especially using Instagram or Facebook stories
• Keep in touch with customers, future customers, business associates and others – just to say hi and connect
• Even when things don’t go so well, don’t give up, keep showing up
• Self promotion is so important. Promote what’s happening in your business (and even personal life)

Consistency

When you change up who you are and what you do, you don’t give the market confidence to trust you. In addition to the trust, you lose brand equity when you change what you do and who you are.

Consistency includes showcasing your brand, serving your customers and delivering consistent quality of service.

Imagine if Starbucks, Coca Cola or Home Depot changed their brand and delivery month to month. We would not trust their brands and would eventually turn to other solutions.

Part of the reasons why brands thrive is due to consistency.

Why Aren’t Entrepreneurs Consistent?

There are many reasons why entrepreneurs might not be consistent. These include:

1. Varying Demands of the Business: Entrepreneurs often wear many hats, especially in the early stages of their business. The varying demands of the business can make it difficult to maintain a consistent focus and pace.
2. Lack of Resources: Limited resources, whether they are financial, human, or material, can create inconsistencies. Entrepreneurs might need to pivot frequently to adapt to the available resources.
3. Decision Fatigue: Entrepreneurs are frequently required to make a multitude of decisions daily, which can lead to decision fatigue. This fatigue can, in turn, cause inconsistency in decision-making and strategy.
4. Personal Stress and Burnout: The pressures of running a business can sometimes lead to personal stress and burnout, which can create inconsistencies in how an entrepreneur operates from day to day.
5. Market Fluctuations: The market environment is dynamic and changes rapidly. Entrepreneurs need to adapt to these changes, which can sometimes create inconsistencies in their strategies and approaches.
6. Learning Curve: Entrepreneurs may be learning as they go, and this learning curve can cause inconsistencies as they update their approaches based on new knowledge and experience.
7. Pivoting and Experimentation: Sometimes, entrepreneurs intentionally pivot or experiment with different strategies to find out what works best for their business. This process of trial and error can appear as inconsistency.
8. Lack of Clear Goals or Vision: Entrepreneurs might sometimes lack clear goals or vision, which can create inconsistency in their approaches and strategies.
9. Improper Time Management: Entrepreneurs who do not manage their time effectively might find it difficult to maintain consistency, as they might be frequently pulled in different directions.
10. Team Dynamics: Sometimes, inconsistencies can arise from team dynamics, where different team members have different approaches and philosophies which can lead to inconsistent decision-making or execution.
11. Regulatory Changes: Changes in regulations can sometimes force entrepreneurs to alter their business models or strategies, leading to inconsistencies.
12. Feedback and Customer Reactions: Entrepreneurs often adjust their strategies based on customer feedback, which can sometimes create apparent inconsistencies as they iterate and improve their offerings.

Want to Succeed in Business?

Consistently Show Up and be the best, in fact first class, in how you serve your customers.

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