In a recent episode of “The Rundown with Ramon,” host Ramon Ray sat down with communication expert Chad Kerby to discuss his new book, “Speak and Get What You Want: Communicate Like the World’s Most Successful Leaders.” The conversation offered valuable insights into effective communication strategies for both personal and professional settings.
The Power of Self-Awareness
Kerby emphasized the importance of self-awareness in communication. He noted that even successful CEOs share this trait as their number one commonality. Kerby encourages readers to continuously work on their communication skills, regardless of their current level of expertise.
The Track and Field Principle
One of the key concepts from Kerby’s book is the “Track and Field Principle.” This principle highlights the importance of conveying passion and enthusiasm when communicating about your ideas or projects. Kerby shared an anecdote about how his co-author’s enthusiasm for track and field events inspired him to attend one, despite his initial reluctance.
Energy Matching
Kerby stressed the significance of energy in communication. He explained that people tend to match the energy of the speaker within three minutes. This concept applies to various settings, from public speaking to one-on-one interactions.
Focus on Others
A crucial aspect of effective communication, according to Kerby, is focusing on the interests and needs of your audience. He shared an example of how understanding a client’s passion for Rolex watches helped secure a business deal. This approach works in both sales situations and everyday workplace interactions.
Keeping a Sharp Focus
Kerby warned against overwhelming your audience with too much information. He recommends grouping information into threes to maintain clarity and prevent confusion. This principle applies not only to communication but also to overall business strategy.
Continuous Improvement
Throughout the interview, both Kerby and Ray emphasized the importance of continuous learning and improvement in communication skills. They encouraged listeners to observe and learn from effective communicators in various settings.
Chad Kerby’s book, “Speak and Get What You Want,” co-authored with TK Stratton, is available on Amazon and Barnes & Noble. For more information, visit speakandgetwhatyouwant.com.
By implementing these strategies, you can enhance your communication skills and achieve better results in both your personal and professional life. Remember, effective communication is a skill that can be learned and improved over time with practice and self-awareness.
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