With over 546 million podcast listeners worldwide in 2024, it is no wonder that they are a great digital storytelling method. Without going out of your way to find them, podcasts make their way to your social feed daily with industry experts and global leaders sharing their stories, insights, and expertise with everyone.
Even political figures like the President, Donald Trump, and Kamala Harris have guest appearances on podcasts. Their podcast appearances were crucial to their campaign strategy so much it was dubbed the first “podcast election” by some. The question here is, why haven’t you started a podcast despite reading this article, which is proof that you are interested in them? Follow us on a quick dive into core reasons why you should start your podcast and how to get started.
The Podcast Revolution is Here And You’re Missing Out
From world leaders to your next-door neighbor, podcasting has become the go-to medium for sharing ideas and building communities. Podcasts have evolved from that niche hobby we knew when it first became popular in the early 2000s into a mainstream communication channel. Now, in the US alone, an estimate 135 million users listened to a podcast in August 2024.
Whether you’re an entrepreneur, a creative professional, or someone with a story to tell, there’s never been a better time to start. Because guess what? If it’s good enough for these icons we look up to, it is good enough for you.
Why Starting a Podcast in 2024 Makes Sense
- Little to no entry barrier: Thanks to technology and the many tools that are now more readily available to us, it is now more affordable than ever. Starting a podcast today can be as easy as downloading an app.
- Personal brand development: Podcasts offer a versatility unlike most media mediums out there. This makes it an ideal platform to establish yourself as an authority in your field.
- Network expansion: As your podcast grows, you will get numerous opportunities to connect with industry leaders and like-minded people that might have otherwise been inaccessible.
- Diverse monetization options: Many options exist to choose from to monetize your podcast. The list runs long from sponsorships to premium content models, merchandise, affiliate marketing, and even course creation. As your podcast becomes recognised, speaking and consulting opportunities could arise, both of which you can also earn from. Learn more about how to monetize your podcast from our article on how to make money with your podcast.
What’s Stopping You: Common Podcast Myths Debunked
Every successful podcaster started exactly where you are now – with a mix of excitement and hesitation. The difference between those who launch and those who don’t often comes down to overcoming a few common misconceptions about what it takes to start a podcast. Let’s bust the most persistent myths that might be holding you back from pressing that record button.
“The Market Is Saturated”
We agree that many podcasts exist. Millions, in fact, as there are currently about six million podcasts worldwide. However, many of those platforms are inactive, plus, existence and relevance are sometimes mutually exclusive. In the US alone, the percentage of monthly podcast listeners 12+ years old has seen a whooping increase from 9% in 2008 to 47% in 2024. Despite this many podcasts in existence, the number of listeners continues to increase, showing that there is in fact still a need for them.
“You Need Expensive Equipment”
This is definitely untrue as most smartphones in existence have good audio quality. There are also cheap but quality microphones in retail at electronic stores around if you really need an external microphone. So while professional equipment helps, you can start with just your phone, maybe a USB microphone, and one of the available free editing software.
Requires Technical Expertise
Many easy-to-use podcast tools have been developed in the last few years that are intuitive to use. Popular examples include Anchor by Spotify, Buzzsprout, and Audacity. You are good to go with basic editing skills and any of these platforms!
Getting Started in Five Easy Steps
Are now actively considering your own podcast but hitting a blocker with deciding which tools to use? Fret not, here are some popular tools to consider and how they can help you on this journey.
- Define podcast identity: This is when you decide on your niche, define your target audience, and determine what sets you apart from the millions of podcasts in existence. Don’t forget to pick a befitting name and be sure it aligns with the branding you have in mind,
- Source equipment: You can start small, with your phone/PC and editing software. If you have some change to spare, then consider buying a mic and mic stand, headphones, and pop filters.
- Select your platform: As earlier stated, there are lots of options to choose from when deciding on what platform to use. Do your research, and find which one works best for you.
- Plan your content: Planning should precede execution. This is to allow you to set the pace for how you will proceed and also for initial branding. In this stage, take the time to create an episode format, develop a content calendar, and plan your first few episodes.
- Record, edit, launch: At this point, you are ready to share what you have with the rest of the world. So go ahead, sit at that desk, and record, edit, and launch your first episode.
FAQs About Starting a Podcast
Below are some frequently asked questions we have found across the internet about starting a podcast
How Much Can I Use to Get Started
You can start with no prior investment whatsoever. However, with $100, you can buy a USB microphone, headphones, a basic pop filter, and a mic stand.
How Long Should an Episode Last
Episodes typically last between 20-45 minutes, but it depends on your content and audience.
Do I Need a Website
Not initially, but a website will prove especially useful with growth and monetization as your podcast gains traction.
Start Your Podcast Today
With little to no monetary investment, a clear vision for your show, and a few hours a week, you have everything you need to join the podcasting space. The tools and platforms have never been more accessible, so stop waiting for the perfect moment and start sharing your unique perspective with the world today.
Looking to finally start your podcast? Here’s a guide we created on how to do just that! You should also plan to attend the Podcast Movement Evolutions from March 31-April 3rd 2025 if you’re in Chicago.
Related Articles
