Selling on social media is powerful. However, it makes it harder to sell when you can’t get people to click and buy. Some social platforms don’t have it easy to have links within their posts. Many people write, “see links in bio”. Eventbrite continues to evolve and work with social media partners.
Here’s what they recently announced about their integration with TikTok.
As a small business owner, you’re always looking for effective ways to promote your events and reach a wider audience. If you’ve been using TikTok, you’re probably familiar with the “link in bio” limitation. Well, get ready for some exciting news! Eventbrite has just announced a game-changing integration with TikTok that will revolutionize how you promote and sell tickets to your events.
Here’s what you need to know about this new feature and how it can benefit your business:
Direct Ticket Sales from TikTok
Gone are the days of redirecting potential attendees to your bio for event links. With this new integration, you can add Eventbrite links directly to your TikTok videos. This means users can discover your events on their For You Page (FYP) and purchase tickets without ever leaving the app.
Expand Your Reach
TikTok’s massive user base, especially among Gen Z, makes it an ideal platform for event promotion. With 40% of consumers using TikTok for searches and discoveries, your events have a higher chance of being found by interested attendees.
Easy Setup
Using this feature is simple:
- Open TikTok and tap “Add Link” when creating a video
- Search for your Eventbrite event by name
- Add the link(s) to your post
Eligibility Criteria
To use this feature, your event must be:
- In-person
- Publicly listed on Eventbrite
- Have paid tickets
- Occurring within the next 90 days (or 180 days for music events)
Community Promotion
One of the best aspects of this integration is that anyone on TikTok can add your event links to their videos. This means your attendees, sponsors, or even influencers can help spread the word about your event, potentially boosting your ticket sales.
Multiple Event Promotion
If you’re hosting several events, you can add multiple event links to a single video. TikTok will show users the most relevant event based on their location.
Seamless User Experience
For your potential attendees, the process is smooth. They can explore your event page and purchase tickets through an in-app browser, all without leaving TikTok.
Part of a Larger Marketing Suite
This TikTok integration is just one piece of Eventbrite’s comprehensive marketing toolkit. It complements other features like the “Share on Social” option, which allows you to post directly to TikTok from Eventbrite, even using AI to enhance your posts.
As a small business owner, this new integration offers you a powerful way to leverage TikTok’s popularity for your event promotion. It simplifies the ticket-buying process for your audience and potentially expands your reach to new attendees.
Remember, the key to success on TikTok is creating engaging, authentic content that resonates with your audience. Use this new feature to complement your existing TikTok strategy, and you might just see your event attendance soar!
Are you ready to take your event promotion to the next level? Give Eventbrite’s new TikTok integration a try and watch your ticket sales grow!
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