B2B sales videos became a powerful tool in a complete video marketing strategy. Buyers are increasingly turning to videos for their decision-making process. So, producing well-thought B2B sales videos, corporate overview videos, or how-to videos is a way to go, and sales and marketing teams must adapt and innovate the strategies to meet evolving customer needs.
This means to achieve the desired result of having B2B sales videos that aim to build a library of informative videos just like how companies have brochures (digital or hard copy) now, it will depend on how you smoothly integrate sales videos into your sales processes.
Integrate B2B Sales Videos into Your Sales Process
Most companies consider investing in videos from a marketing perspective,
but we’re seeing a better impact when you have a video production strategy that creates sales videos relating straightaway to buyers’ needs during the sales process – corporate overview videos or how-to videos are some examples of these.
Buyers research more than ever before they decide to reach out to your salespeople. Most of them have already done deep comparison and research and knew a few things about your company and some solutions.
So when they reach out, the salespeople need to be swift and efficient with their time and should focus on building strong relationships by educating buyers.
B2B sales videos allow you to stand out from your competitors. And when you get a curious prospect, do not think of sending them lengthy emails or PDFs, a B2B sales video isn’t just about sharing information; it’s about making a lasting impact.
Now, when those videos showcase your technical staff (as most technical folks trust and buy from other technical folks), you’re not just selling; you will have sales assets that build trust and credibility in your organization
Here are some statistics from Wyzowl that determine the effectiveness of video marketing strategy:
- 90% of marketers say video marketing has given them a good ROI.
- 88% of video marketers say video has helped them increase user understanding of their product or service.
- 90% of video marketers say video has helped them increase brand awareness.
Use Cases That Highlight the Effectiveness of B2B Sales Videos
Yes, your offer is robust! However, you’ve encountered a common challenge: conveying the value and functionality of your solution in a way that resonates with busy decision-makers.
Here’s how you can leverage B2B sales videos to enhance your approach:
Product Demos with Impact: Instead of relying solely on traditional product demonstrations or lengthy presentations, you create concise yet comprehensive video demos.
These videos showcase key features and use cases of your product or services in action. By illustrating how it can serve as the solution to the problem, then you can contribute fair knowledge so they can expedite their decision-making processes.
Interactive Video Presentations: To further engage prospects during sales meetings or virtual conferences, you develop interactive video presentations.
These allow viewers to explore different aspects of your platform at their own pace, answering common questions and addressing specific pain points along the way. By tailoring the content to each prospect’s interests and concerns, you enhance personalization and relevance, this will help you attain deeper engagement and interest.
Thought Leadership Content: By positioning your company as a knowledgeable authority in the field, you attract prospects seeking insights and expertise.
These videos not only educate your audience but also showcase the depth of your company’s expertise and commitment to innovation.
Client Testimonials and Case Studies: Producing testimonial videos featuring satisfied clients. These videos highlight real-world success stories, showcasing how your analytics platform has empowered organizations to make data-driven decisions, optimize operations, and achieve measurable results. Hearing directly from peers who have experienced tangible benefits adds credibility and trustworthiness to your offers.
How to Implement the B2B Sales Video Strategy
First, in implementing this, your organization needs to plan which business objectives you want to highlight. With that, your team can outline a diverse B2B sales video production strategy consisting of a library of videos to highlight various products, services, and industry-specific solutions.
Second, rather than sticking to conventional PowerPoint presentations, producing corporate overview videos or immersive factory tour videos can effectively convey essential benefits and value propositions. This method not only optimizes communication throughout sales engagements but also reinforces the consistency of the brand’s message.
The corporate overview videos, how-to videos, and B2B sales videos serve as valuable assets for organizations, especially in sales teams with multiple representatives. By aligning the messaging and branding, these videos hold a unified front, supporting the brand’s credibility and authority in the eyes of the decision-makers.
Lastly, these B2B sales videos can be used before and after meetings…especially if key decision-makers are not able to make it to the meeting. These B2B sales videos provide a unique way to convey your business objectives and give people a clear understanding of your value proposition.
When there are multiple decision-makers, providing compelling and informative videos can be easier for the committees and the team behind it. They often seek comprehensive insights into the solution, and with B2B sales videos, they can get all the information they need…without suffering through another long and time-consuming written material.
Instead of focusing on brochures or written materials, your organization can build trust from video content showcasing the technical and operational expertise of the organization and a look into your facility.
By having videos of your marketing and operations teams addressing common queries, your firm can surely instill confidence in your prospects and build strong relationships and trust to advance the decision-making process.
Conclusion
The potential of building up a library of corporate overview videos, how-to videos, and B2B sales videos as part of a video marketing strategy will have an impact on your sales processes for many years to come and provide a long-term ROI for your business.
If you’re ready to take action on how you can plan your B2B sales video content library, connect with MultiVision Digital today!
Let’s collaborate and strategize your sales approach to drive prospects through the sales funnel.
See you in front of the camera!
