self-publishing-your-first-book

Ultimate Guide to Publish and Market Your First Book

Anyone who’s ever dreamt of writing and publishing a book has likely also considered self-publishing as an alternative to publishing houses. However, the world of book publishing can be daunting, and it can be challenging to know where to begin, no matter how viable a book concept you may have.

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A business man giving a powerful persuading speech.

5 Powerful Persuasion Techniques to Win Customers

Have you ever found yourself trying to convince someone to see things your way? Whether you are pitching to a prospective client or negotiating with investors, persuasion is critical to achieving your goals. Persuasion is the art of influencing others to act in a certain way, and it’s a crucial

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A businessman overcoming his mind.

How To Overcome Inner Critics for Entrepreneurial Success

As a small business owner, you are used to problem-solving and making important decisions. But what happens when that little voice inside your head second-guesses your every move? That voice is your inner critic voice, and it’s something that can impact not only your entrepreneurial success but also your mental health.

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small-business-marketing-trends-featured

7 Small Business Marketing Trends to Watch Out For 2024

As a small business owner, staying ahead of the marketing game in 2024 is crucial. Marketing for small businesses is becoming more and more complex as technology advances and society shifts. Small businesses must constantly stay on top of the latest trends and strategies.  Marketing involves researching, understanding customer behavior,

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survey-questions-to-grow-business

7 Questions To Ask in a Survey To Improve Business

Have you ever wondered how tapping into your audience’s insights can transform your marketing strategy, elevate brand success, and unveil the potential of your business? As a small business owner, you know that listening to your customers is one of the most critical aspects of your business strategy. You want

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In-person-events

5 Reasons Why In-Person Events Are Essential

In-person events may seem old-fashioned and traditional. With advances in technology making it possible for people to meet and collaborate over great distances, many individuals, especially business owners, entrepreneurs, and professionals, have turned to virtual events as a means of conducting business.  However, the resurgence of in-person events is becoming

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business-man-planning-business

10 Simple Steps To Start Your Business in 2024

If you have been dreaming of starting your own business, you may have been putting it off year after year. You probably don’t know how to start or where to start from. 2024 could be the year to take that leap of faith finally.  In this post, we will walk

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Customer-experience-loyalty

6 Ways To Deliver a Great Customer Experience

Have you ever lost a valuable customer due to a poor customer experience, and wondered how you could have retained them? Customer experience is paramount because it directly influences business growth and longevity. A positive experience not only attracts new customers but also promotes loyalty among existing ones.  In turn,

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