Recently, I had the pleasure of speaking with Eric Groves, co-founder of Alignable, a networking platform designed specifically for small business owners. Eric shared valuable insights on networking effectively and leveraging relationships to drive business success.
Watch the interview on your YouTube channel and subscribe.
What is Alignable?
Alignable is a dynamic networking platform that connects over 9 million businesses across the US and Canada. Unlike general social networks, Alignable is tailored to the unique needs of small business owners, allowing them to connect, share knowledge, and unlock new opportunities.
The Power of Networks
Eric emphasized that success in business is enabled by having a powerful network. Alignable helps business owners meet people, build relationships, form trust, and leverage those connections. The platform goes beyond just showing who you know – it reveals the power of your network by highlighting second and third-degree connections that could lead to valuable partnerships or referrals.
Networking Tips from Eric Groves
- Focus on building relationships, not selling: Eric stressed the importance of the “know, like, trust” progression in networking. Avoid the common mistake of immediately trying to sell your products or services.
- Start with partnerships: When meeting new contacts, ask about potential partnerships rather than customers. It’s easier for people to make introductions for partnerships than direct sales opportunities.
- Leverage existing relationships: Don’t forget about the network you’ve already built. Activate those connections on platforms like Alignable to jumpstart your networking efforts.
- Aim for trust: The more relationships you build to a state of trust, the more referrals and opportunities you’ll receive.
- Think beyond customers: Your network can provide valuable resources like legal advice, accounting help, or marketing expertise – often saving you time and money.
The Value of Community
Eric highlighted that many business owners feel isolated. Platforms like Alignable provide a space to connect with peers, share challenges, and find support. Whether you’re looking for advice on using QuickBooks or seeking SEO expertise, there’s likely a group or expert on Alignable who can help.
Final Thoughts
Effective networking isn’t about collecting business cards or making quick sales. It’s about building genuine relationships, offering value, and creating a supportive community of fellow business owners. By focusing on these principles and leveraging tools like Alignable, we can create powerful networks that drive our businesses forward.
Remember, success in business often comes down to who you know and how well you leverage those relationships. So get out there, start connecting, and watch your business grow!
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