In a recent interview with CNBC, Nir Zohar, President & COO of Wix, shared his insights on the state of small businesses, economic challenges, and how artificial intelligence (AI) is shaping the future of website building. With small and medium-sized businesses (SMBs) facing financial pressures and market uncertainties, Wix is leveraging AI to provide more powerful solutions to its customers.

SMBs Must Make Quick Decisions Amid Financial Constraints

Zohar highlighted a harsh reality for SMBs: they don’t have the luxury of time or excess cash to deliberate over long-term decisions. Unlike large enterprises with extensive resources, small business owners must act swiftly to stay afloat. “Smaller businesses must make quick decisions,” Zohar emphasized, pointing to the agility that often defines their survival in a volatile economy.

Tariffs and Market Uncertainty: A Silver Lining?

While concerns over tariffs and economic instability persist, Zohar remains optimistic that these challenges may ultimately lead to a more resilient small business sector. He expressed hope that market fluctuations will pave the way for future opportunities, enabling SMBs to adapt and thrive. “Uncertainty can lead to innovation,” he noted, suggesting that the resilience of entrepreneurs may drive new business models and growth strategies.

AI-Powered Website Building: A Game-Changer for SMBs

AI is rapidly transforming website creation, making it easier for small businesses to establish a strong online presence. According to Zohar, Wix is harnessing AI to offer increasingly sophisticated features that were once only available to enterprises with large budgets. “We’re able to provide more feature-rich and complex capabilities to our users thanks to AI,” he said, underscoring Wix’s commitment to empowering SMBs with advanced tools.

15% Surge in AI Adoption for Website Creation

One of the most notable trends Wix has observed is a 15% increase in SMBs using AI to build their websites. The demand for AI-driven automation and smart design tools reflects a growing need for efficiency and ease of use. “Business owners are recognizing the power of AI to streamline their processes,” Zohar explained. With AI-powered website builders, entrepreneurs can create professional, fully functional websites in a fraction of the time it once required.

The Future of SMBs in a Tech-Driven Economy

As economic uncertainty continues, SMBs will need to embrace technology to remain competitive. Zohar’s insights suggest that AI will play an increasingly pivotal role in leveling the playing field for smaller businesses. Wix’s AI innovations are not just about aesthetics—they are about equipping business owners with the tools they need to adapt, grow, and succeed in an evolving digital landscape.

With AI adoption on the rise and SMBs proving their resilience, the future may be brighter than it seems. As Zohar concluded, “Technology is a catalyst for small business success.”