Corporate video marketing is a versatile storytelling tool that can help businesses across industries communicate the benefits and applications of their products and services and the people behind them like never before. Corporate marketing videos help set a compelling narrative, brought to life through masterful cinematography, captivating storytelling, and attention-grabbing visuals. These aren’t the usual corporate marketing videos used by businesses for marketing and branding. Rather, consider corporate marketing videos as a strategic visual masterpiece created to transform how your business communicates, educates, interacts, and captivates the target audience.

So, professionally created corporate marketing videos can help your brand in numerous ways, from increased brand awareness, improved sales, becoming a brand people love to associate with, standing out in a saturated market, and much more. 

While corporate videos are an indispensable tool for bridging the gap between people and products, creating them isn’t easy. The entire process involves a meticulously planned roadmap divided into well-defined steps.

If you plan to create a plan for corporate video marketing that will enable your company to establish a deep connection between your company and your target audience, this guide is for you. 

We’ve created this step-by-step guide to assist your corporate video marketing project creation process. If you’re ready to make winning corporate videos, follow the below-mentioned corporate video creation process.

7 Important Steps to Create a Winning Corporate Video Marketing Project

To effectively win in video marketing, here are seven steps you need to consider:

1. Define Your Goals & Objectives

Setting clear goals and objectives is like setting the compassion direction before beginning a journey. When you’re defining goals and objectives, it will help you identify the purpose and intended audience of the video. It will also help you decide what message you want to convey through this video. 

Starting any video project with this step will help you align the entire project with a unified vision. Moreover, one should never skip this step if you want your corporate video project setup and production process to be focused and effective.

2. Understand The Budget & Resources

Before you begin working on your corporate video project, you must be clear about the budget and required resources. It will ensure your corporate video project gets completed smoothly from conceptualization to finished version. This step involves fund estimation and resource allocation. 

Finalize how much you can spend on equipment, talent, post-production, etc., without compromising video quality. You can begin with the next step once you’re done with careful budgeting and resource allocation.

3. Video Concept & Creative Brief

This is the step where imagination and creativity take the lead. All corporate video professionals give much time and effort to create a video concept and creative brief because it acts as the video’s soul, defining and guiding its essence, style, and messaging. 

In this step, you encapsulate your story vision, create the story outline, and get clear on the tone, visual aesthetics, and story that will resonate with the target audience. A well-drafted creative brief ensures everyone involved in the project, from directors to designers, is on the same page, working together for maximum impact and coherence.

4. Scriptwriting

Once the video concept and creative brief are finalized and approved, you can proceed with the scriptwriting process. A script is the narrative backbone of corporate video marketing, helping transform ideas and concepts into a well-structured, impactful, and cohesive storyline. From dialogue creation to narration setting to scene descriptions – everything gets finished at this stage.

Your script dictates how a message is communicated to the intended audience. It also helps actors, crew, and other involved parties understand their roles so everything aligns with the set creative concept and objectives. Simply put, your script will breathe life into your corporate video, so ensure it is masterfully crafted and conveyed.

5. Storyboarding

The next step is storyboarding, the process of creating a visual blueprint to transform a script’s words into a tangible plan of action. You can say that storyboarding is the stage where abstract ideas begin taking a concrete shape. 

A storyboard visually represents how the corporate video will flow, helping directors, cameramen, editors, etc., understand the directorial vision. This is one of the most important steps because it ensures that everyone involved clearly understands what the video should look and feel like. 

It beautifully bridges the gap between a script and the final visual product. Everything from scene illustrations, camera angle, transition, etc., must be included in a storyboard.

6. Casting, Location Scouting, & Pre-Production

This step involves hiring the right talent embodying the required character’s qualities/persona/personality. The right casting makes a huge difference, ensuring the video doesn’t fall flat. The same goes for finalizing the right location. 

You must choose a location aligning with your creative concept and desired background aesthetics. The right location can save much time and resources during production and enhance your corporate video’s visual appeal.

You can proceed with pre-production once you’ve finalized the right cast and location. This stage is the backbone of the entire corporate video creation process. It looks after everything from scheduling shoots to renting equipment, sorting out the logistics to assembling the right crew, and much more. The pre-production stage ensures every project aspect is well-aligned and its execution isn’t hindered by unexpected challenges.

7. Filming and Editing

The last stage involves filming (production) followed by professional editing. All the above steps converge during filming to bring your video conceptualization to life. From capturing scenes in accordance with the storyboard and script to artistically sculpting the recorded raw footage into a polished gem- it all takes place during this last stage. Meticulous attention to detail is required during filming and editing so the video beautifully conveys the intended message. At the end, you must have a cohesive visual narrative playing out to achieve the desired goal.

Master Corporate Video Alchemy

Expertly crafted corporate marketing videos can turn visions into realities and stories into long-lasting connections.  To get your company and products to stand out, build connections with your target audience, amplify your brand message, build an unshakable brand, and skyrocket sales, you must leverage the power of a masterfully created corporate video. 

If you’re new to it and want a solid framework to rely on, follow the above-mentioned step-by-step guidelines discussed here.  If you’re looking for professionals to help you create a masterpiece in corporate video, MultiVision Digital is here to serve you the best. Contact our professionals to learn more about our corporate video marketing project creation process.

Read more: 5 Simple Video Marketing Success Tips From Ben Amos