Podcasting has become one of the most powerful tools for building connection, authority, and community. Whether you’re a business owner, coach, creative, or thought leader—your voice (and face) can drive real impact.
But now, it’s not just about what people hear… it’s also about what they see.
Welcome to the era of video podcasts.
I’ve recently started uploading video podcasts on Spotify. Not sure yet if it’s any better than audio only, but time will tell. I’m also publishing to YouTube, don’t miss out, sign up.
Why Podcasts Matter More Than Ever
Podcasts are intimate. Unlike social media posts that are quickly scrolled past, podcasts live in people’s ears (and now their screens) for 20, 30, even 60 minutes. That’s a powerful opportunity to:
- Build trust with your audience
- Share deep, valuable content
- Position yourself as an expert
- Create long-form content that can be repurposed into social clips, blogs, and more
The beauty of podcasting? People can listen while driving, walking, working out, or relaxing. It fits seamlessly into modern life.
Why Video Podcasts Are Taking Over
More platforms are prioritizing video: YouTube, TikTok, Instagram, even Spotify now supports video podcasts.
Here’s why video is a game-changer:
- Facial expressions and body language help your audience feel more connected
- Visual content is more shareable on social platforms
- You can build a stronger personal brand by showing up consistently on camera
- Sponsors love the added value of visual product placement
If you’re already recording audio, you’re halfway there. Add a camera, some lighting—and boom—you’re in the video game.
The Keys to a Successful Video Podcast
Launching a video podcast doesn’t have to be complicated, but there are a few core things that make all the difference:
1. Consistency
Pick a schedule and stick to it. Weekly, bi-weekly, even monthly is fine—as long as your audience knows when to expect you.
2. Good Audio
Even with video, sound quality is king. Use a decent mic (USB or XLR) and avoid noisy environments.
3. Good Lighting
You don’t need a studio—just a ring light or natural light in front of you. Clear visuals make your content more professional and watchable.
4. Know Your Audience
Speak directly to the people you’re trying to help or inspire. Your content should feel like a personal conversation.
5. Choose the Right Format
Do you shine solo? Thrive in interviews? Prefer panel-style discussions? There’s no one-size-fits-all—pick the style that feels natural and sustainable.
Top 4 Video Podcasting Platforms (Ranked by Popularity)
We did a small poll in a Facebook community and found the top 4 tools creators are loving right now, ranked in order of popularity.
1. StreamYard
Best for: Live interviews, branded content, and beginners
Why people love it: Easy to use, customizable, and great for live streaming with guests
Bonus: Records local audio and video, reducing glitch issues
2. Zoom
Best for: Simple interviews or group discussions
Why people love it: Familiar, reliable, and easy to schedule
Tip: Use external mics and lighting to improve the look and sound
3. Ecamm Live (Mac only)
Best for: High-production solo or interview shows on Mac
Why people love it: Pro-level features, overlays, and scenes for a TV-like broadcast
4. Riverside.fm
Best for: High-quality, locally recorded audio & video
Why people love it: Studio-grade recording even with remote guests; ideal for podcasters focused on post-production
Final Thoughts
Which software should you use, doesn’t really matter. There are so many great tools, I used ReStream, and Zoom and have yes SteamYard for years. The key is to START. Starting a video podcast might feel intimidating—but it’s one of the most high-impact, low-barrier ways to build your brand, connect with your audience, and create content that lasts.
You don’t need to be perfect. Just be present, prepared, and passionate—and hit record.
Want help picking the right setup or launching your own show? Drop your questions in the comments or reach out directly!
