Malla Haridat is an award winning entrepreneurship coach/strategist.  As the founder of New Designs for Life, Malla is a nationally recognized expert and has trained over 10,000 entrepreneurs.  Malla focuses on business growth strategies by delivering high impact programs and coaching on sales, marketing and the entrepreneurial mindset.  Her company was awarded the New York City Small Business Award of the Year. She is a featured subject matter expert in the Verizon Small Business Digital Ready program. She has appeared in media including The New York Times, ABC, FOX, Black Enterprise, Inc, Fox Small Business, Fast Company, Huffington Post and spoken to groups including Ogilvy, Columbia University and the City of New York.