If you keep up with the latest business news, you may have heard that Spotify recently laid off employees in their podcasting unit. While this news may be discouraging to some, it’s important to note that this doesn’t mean podcasting as a whole is a bad idea. In fact, for small businesses, podcasting can be a great way to connect with your audience and promote your brand. Ignore Spotify and the monetization of billion-dollar brands – podcasting is still a great idea, and some things to consider if you’re thinking about starting your own podcast.
Podcasts are still a great way to discipline your content creation, build your brand to your community and get close to future customers and others you want to work with.
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Who is Your Audience
First and foremost, it’s important to know who your audience is and why they would listen to your podcast. This will help guide the topics you cover and the tone of your podcast. For example, if you’re a graphic design company in Indiana, your podcast could focus on educating business owners about the benefits of great design. By doing so, you’ll not only be promoting your own brand, but you’ll also be providing valuable information to your target audience.
Your Podcast Format
When it comes to the format of your podcast, there are several options to choose from. You could do a solo episode where you discuss a topic in-depth, host interviews with industry experts or thought leaders, or even have a panel discussion with other professionals in your field. The key is to choose a format that aligns with your goals and resonates with your target audience.
Podcast 101
The mechanics of podcasting are relatively simple. All you need is a recording device (such as your phone or computer), and a hosting platform (such as Libsyn or Podbean). Once you’ve recorded your episode, you can upload it to your chosen hosting platform, which will then distribute it to platforms like Apple iTunes. From there, you can share your podcast with your audience via email, social media, and other channels.
Related: How to Conduct a Great Podcast Interview: Tips and Tricks
Podcast Benefits
In addition to promoting your brand and providing value to your audience, podcasting also offers several other benefits. For example, it can enhance your credibility and authority within your industry, as well as help you establish relationships with other thought leaders and influencers. Plus, podcasting is a relatively low-cost marketing tactic, making it a great option for small businesses with limited budgets.
While it’s always disheartening to hear about layoffs at major companies like Spotify, it’s important to remember that podcasting as a whole is still a great idea for small businesses. By providing consistent, valuable content to your target audience, you can build brand awareness and establish yourself as a thought leader within your industry. Plus, the mechanics of podcasting are relatively simple, and it’s a cost-effective marketing tactic. So, if you’ve been considering starting your own podcast, now is a great time to dive in.
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