I’ve published 5 books. Two of them were with traditional, ‘big publishers’ and the others were self-published. Years ago there was a “stigma” to self-published books. They looked cheesy, they looked home made and looked like a DIY science project. However, today, with a great designer, book layout specialist and editor your book can be amazing.
Sharing your story, insights, and expertise in a book can elevate your brand, establish thought leadership, and open doors to new opportunities. However, the route you take to publish that book can significantly impact its success—and your satisfaction with the process.
Self-publishing is an increasingly popular option for entrepreneurs who want to maintain control and avoid the pitfalls that can come with traditional publishing. In this article, we’ll explore the key benefits of self-publishing your first book, and we’ll also shed light on some red flags to watch out for when dealing with traditional publishers.
The Freedom and Flexibility of Self-Publishing
One of the most appealing aspects of self-publishing is the freedom it affords. You retain full creative control over your content, cover design, pricing, and distribution. This flexibility allows you to align your book’s vision with your brand and audience, without needing to conform to a publisher’s standards or preferences.
In contrast, traditional publishers often impose guidelines and edits that may not align with your vision. Additionally, some publishers may even own the rights to your work, which can limit your ability to repurpose or adapt your content in the future.
Keeping Your Profits and Managing Your Budget
When you self-publish, you keep a greater share of the revenue. Traditional publishers often take a significant cut of book sales, leaving you with a small percentage. Moreover, self-publishing lets you set your own budget and avoid hidden fees, which are surprisingly common with some traditional publishers.
It feels great to get the “book sales advance” from a traditional publisher, but it also feels great to hold your book sales destiny in your own hands.
Red Flags to Watch Out for with Traditional Publishers
These tips were inspired from Motivation Champs.
- Hidden Fees: Some publishers might offer a low initial cost but later introduce extra charges for editing, marketing, or distribution. Always request a comprehensive breakdown of expenses before signing a contract.
- Loss of Rights: Be cautious of contracts that strip you of your book’s rights. As an entrepreneur, your story and expertise are invaluable assets. Make sure you retain ownership of your work.
- Lack of Transparency: If a publisher is vague about their process, pricing, or distribution, take it as a warning sign. You deserve to know how your book will be handled.
- Limited Marketing Support: Some traditional publishers focus solely on getting your book printed without offering substantial marketing or distribution assistance. Your book needs a strategy to reach readers—don’t settle for less.
- Unrealistic Promises: Beware of anyone who guarantees bestseller status or overnight success. True success takes time, strategic planning, and consistent effort.
Building Your Brand on Your Terms
By self-publishing, you can take a hands-on approach to your book’s marketing and distribution. You’re free to build pre-launch buzz, leverage your existing networks, and use your entrepreneurial creativity to make your book a success. Plus, you can update your book whenever needed, whether adding new insights or revising outdated information.
Marketing Your Book
Remember, publishing your back is only “half the battle” it’s also essential that you market your book, build a marketing plan and put effort into pre-marketing your book before it’s published.
Final Thoughts
Choosing to self-publish empowers you to share your message without losing control of your vision or your profits. While traditional publishing might work for some, it’s crucial to be aware of the potential red flags and weigh them against the benefits of maintaining your independence.
Your story deserves to be told your way—self-publishing gives you that power.
