As a small business owner, you know that sales and marketing are crucial for your success. But how do you navigate these areas effectively? In a recent interview on “The Rundown with Ramon,” sales expert Bethany Noami shared valuable insights that can help you elevate your business.

Listen to the interview here on our podcast | Watch the interview below or here on your YouTube channel.

Let’s dive into some key takeaways:

Reframe Your Mindset on Selling

Bethanie emphasizes that selling isn’t about being pushy or manipulative. Instead, it’s about serving and helping others. “Sales is your sacred vehicle to get your gift to the world,” she explains. By shifting your perspective, you can approach sales with confidence and authenticity.

Focus on Where Your Buyers Are

While it’s tempting to be active on every social media platform, Bethanie advises concentrating your efforts where your buyers are. For B2B businesses, LinkedIn is often the most effective platform. “99% of our buyers are there, but only 1% of people show up,” Bethany notes. This presents a significant opportunity for those who leverage the platform effectively.

Create Value-Driven Content

Your marketing efforts should support your sales process. Instead of posting just to check it off your list, create content that addresses common client questions and objections. Share your expertise and add value to your audience’s journey, whether they buy from you or not.

Build Trust Through Marketing

The goal of your marketing efforts should be to establish trust, authority, and credibility. Bethanie explains, “If we’re not using marketing to build trust, sales are going to be tough.” Use your marketing to showcase your expertise and the transformations you’ve helped clients achieve.

Nurture Leads Throughout the Funnel

Remember that only 1-3% of your audience is ready to buy at any given time. Your marketing efforts should nurture the other 97-99%, guiding them through the buyer’s journey until they’re ready to make a purchase.

Develop Your Sales Skills

Selling might feel uncomfortable at first, but like any skill, it improves with practice. “No one is born a natural salesperson,” Bethany reassures. Give yourself grace as you develop this crucial skill, and remember that it will serve you in all areas of life.

Work on Your Confidence

Confidence plays a significant role in sales success. Bethany points out that many business owners struggle with confidence when asking for money. This often stems from limiting beliefs about money and value. Recognize that building confidence is an ongoing process, especially as you raise your prices or target larger clients.

Embrace the Mindset Work

Lastly, Bethanie emphasizes the importance of continual mindset work. Our beliefs about money and success can significantly impact our ability to sell effectively. “We can shape that and we can change that, but you got to do the work,” she advises.

By implementing these insights from Bethanie Noami, you can enhance your sales and marketing efforts, build stronger connections with your audience, and ultimately grow your small business. Remember, selling is about serving, and with practice and the right mindset, you can excel in this crucial area of your business.