In the world of politics, visibility is power. And even without the official backing of a congressional majority, some Democratic lawmakers are finding creative ways to be seen and heard. The recent rise of “shadow hearings” — events that resemble official congressional hearings but are actually stylized press conferences — is a masterclass in media strategy.

This tactic, used by Democratic leaders like Senator Adam Schiff and Representative Jamie Raskin, is gaining traction across digital platforms. These staged “hearings” rack up millions of views on YouTube and social media, often amplified by influencers and creators with large followings.

So what does this have to do with you, the entrepreneur or small business owner? Everything.

Here’s how you can borrow a page from this playbook and create your own spotlight — no permission needed.

Don’t Wait for Permission — Build Your Own Stage

Just like these lawmakers aren’t waiting for a gavel to speak their truth, you don’t need permission from a major news outlet or influencer to build attention around your business. You can:

• Host your own live events online or in person
• Record your own “hearing-style” discussion panels
• Share your brand story or industry insights directly to your audience

Whether you’re trying to educate your market, raise awareness about an issue, or spotlight your products, your platform can be just as powerful as traditional media — when used consistently and strategically.

Be the Media: Create Content That Commands Attention

These “shadow hearings” are smartly packaged content productions. The optics look official. The messaging is tight. The delivery is passionate.

That’s your playbook. Don’t just create content — produce it with intention.

• Record your panels or presentations with good lighting and clear audio
• Create branded backdrops or event signage to boost credibility
• Edit your videos into short, punchy clips to share across social platforms
• Think like a news network — how can you keep your audience informed, inspired, and engaged?

Host Your Own Awards, Roundtables, and Spotlights

Want to be seen as an industry leader? Create the stage to prove it.

• Launch your own annual awards to recognize local or niche excellence
• Host roundtable discussions with your peers and clients
• Put together mini-documentaries or case studies showcasing your impact

Just like members of Congress are using these staged events to rally support and visibility, you can bring your ecosystem together — media or no media.

Keep Showing Up Until the Spotlight Finds You

It’s easy to get discouraged if no one’s paying attention. But remember this: people didn’t stumble across these mock hearings by accident. They were shared, boosted, and re-shared until they landed in people’s feeds. The same rule applies to your business.

Until the local press calls you. Until the influencer features you. Until the big brand wants to sponsor you… keep publishing.

• Post consistently to social media
• Email your audience with value-rich updates
• Pitch your videos or blog posts to other publications
• Show up on your own stage — over and over

Final Word: Be Proactive, Not Passive

The shadow hearings on Capitol Hill are a prime example of turning limits into leverage. No official power? No problem. You can still create meaningful momentum with the tools at your fingertips.

You don’t need the official invite to start — your audience is already waiting for something real.
Be bold. Be consistent. And most importantly, build your own stage.