Social media platforms constantly change. New features are introduced, old ones are retired, and privacy settings evolve—often without much warning. Recently, X (formerly Twitter) introduced an update to its block feature, now allowing blocked users to view public posts from the accounts that blocked them. This seemingly minor tweak has sparked a conversation about the importance of consistency in our online personas, highlighting a critical truth: what we assume is private online can unexpectedly become public.

For anyone balancing a personal and professional image online, the shifting nature of privacy controls can have serious implications. Here’s why maintaining a consistent online presence matters and some key lessons on protecting your reputation.

1. Social Media Privacy is Never Guaranteed

One of the biggest misconceptions about social media is that our privacy settings offer complete control over who sees our posts. However, social media companies are businesses—they regularly update algorithms, settings, and features to align with their own goals, which may not always prioritise user privacy.

The recent change to X’s block feature underscores this uncertainty. People who felt secure that blocked users wouldn’t view their posts now find that assumption overturned. This scenario is a reminder that privacy on social media is often an illusion; what’s private today could become public tomorrow. If you wouldn’t want something shared publicly, reconsider posting it at all.

2. The Value of a Consistent Online Persona

Social media offers a unique platform to present ourselves to the world, but it’s important to keep in mind how easily this representation can shape how others see us. A consistent online persona doesn’t mean stripping away individuality, but it does mean aligning your personal and professional sides in a way that won’t lead to misunderstandings or complications if unexpected changes, like X’s block update, occur.

Personal Brand and Professional Reputation

Having an online persona that’s consistent across platforms can protect both your personal and professional brand. If, for example, you frequently post political opinions on a “personal” account while maintaining a different stance on a professional profile, clients, employers, or colleagues could discover these differences if privacy settings change or content is shared. This inconsistency can create confusion about your values and may even lead to unintended consequences in the workplace.

Avoiding the Risks of “Dual Personas”

Many people believe they can maintain separate personal and professional personas. While this works to some extent, the digital world is increasingly interconnected. There’s always a risk that what you consider “private” will intersect with your professional image. X’s recent block feature change shows us how quickly a “dual persona” can backfire. If you’ve kept your personal profile as a space for private or divisive discussions, those conversations could suddenly be visible to a broader audience. Ultimately, the safest approach is to assume that anything you post could become public.

3. Guidelines for Managing Your Online Image

To protect yourself in an unpredictable digital world, it’s important to take a proactive approach. Here are some tips to help you maintain a consistent online presence:

• Think Before You Post
  Before sharing any post or comment, consider how it would be perceived if it became public. Ask yourself, “Would I be comfortable with a potential client, colleague, or employer seeing this?” If the answer is no, it might be best to keep it off social media altogether.
• Use Private Channels Carefully
  For truly private conversations, stick to platforms like WhatsApp or Messenger that offer greater control over sharing. But remember, even these aren’t foolproof. Private messages can still be copied or screenshotted, so always approach online communication with caution.
• Avoid Divisive Topics in Public Spaces
  While expressing opinions is natural, be mindful of the topics you address publicly, especially on profiles that are easy to trace back to you. Discussions on polarizing topics—such as politics, religion, or social issues—can leave lasting impressions that may not align with the image you want to project in a professional setting.

4. Practical Steps for Protecting Your Online Reputation

Given the constantly shifting landscape of social media, here are some additional steps to ensure that your online image remains aligned with your intentions:

• Set Up Alerts and Monitor Updates
  Stay informed about changes to social media platforms’ policies and features. If you use a platform for both personal and professional purposes, consider setting up alerts or following the platform’s update channels to be aware of privacy shifts.
• Regularly Review Your Profiles
  Make a habit of reviewing your profiles every few months. Delete any content that no longer reflects your values or image. Doing so can also help minimize any “digital clutter” that could resurface if a platform changes how old posts are displayed or accessed.
• Educate Yourself on Digital Security
  Being aware of how social media algorithms work and how your data is managed is essential. Use features like two-factor authentication to protect your accounts and avoid oversharing personal details online. Basic steps like these can go a long way in preserving the integrity of your online presence.

Conclusion: Consistency is Key

The recent block feature update from X serves as a timely reminder of the power—and limitations—of social media privacy. When you share something online, it’s wise to assume it could someday reach a wider audience than you originally intended. For that reason, striving for a consistent, thoughtful online persona isn’t just about reputation management; it’s about protecting your personal and professional relationships.

In today’s digital age, the safest and most sustainable approach to social media is to post only what aligns with the values and image you wish to project publicly. By cultivating a unified online presence, you can confidently engage in the digital world without fear of compromising your integrity or credibility, no matter how social media policies evolve.

Note – This featured image was generated by DALL-E, an AI image generation tool developed by OpenAI. No additional image credit is required.