If you’ve ever felt like your Facebook feed was showing you everything but what your friends are actually up to, you’re not alone. Meta is finally taking notice—and taking action.
In a move that feels like a throwback to Facebook’s golden years, Meta has introduced what it’s calling “OG Facebook Experiences.” The biggest part of this update? A brand-new Facebook Friends tab that shows you the latest posts from your actual friends—not just whatever content the algorithm thinks you’ll like.
For small business owners, this is more than a nostalgic nod. It’s an opportunity.
Why This Matters
Over the past few years, Facebook has started to feel more like Times Square—full of ads, influencers, and viral content—than a neighborhood coffee shop where you actually catch up with people you know. That’s made it harder for small businesses to connect with their real audience in a meaningful way.
This new tab shifts the spotlight back to real relationships and organic conversations—something small business owners have always thrived on.
How to Take Advantage of ‘OG Facebook’
Here are a few ways you can lean into this update and start using Facebook more effectively:
1. Start Posting Like a Human Again
Instead of just promoting your product or latest offer, share real moments behind the scenes. Did you meet a great customer today? Working late on a new idea? Snap a pic, write a quick thought, and post it. These kinds of authentic updates are exactly what the Friends tab is designed to highlight.
2. Actually Check What Your Friends Are Doing
Don’t just scroll through what the algorithm throws at you. Spend a few minutes clicking into the new Friends tab and catching up on what your network is sharing. Comment. Like. Send a quick message. In a world of constant promotion, engagement is the real currency.
3. Use Social Media to Build, Not Just Sell
People can spot a sales pitch a mile away—but a conversation? That draws them in. Use Facebook to build trust and show up consistently. Your audience is more likely to support your business when they feel like they know you.
4. Create a Mix of Personal and Business Posts
Even if you run a business page, don’t underestimate the power of your personal profile. Share your entrepreneurial journey. Talk about wins and lessons learned. Let people see the person behind the brand.
Final Thought
The “OG Facebook” update is more than a tech tweak—it’s a shift in tone. It’s Meta’s way of saying, “Hey, let’s make social media social again.” As a small business owner, this is your cue to stop chasing trends and start nurturing relationships.
Because at the end of the day, people don’t just buy from businesses—they buy from people they trust.
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