Your Creative Empire Starts Here

May 17-18 | Charlotte, NC

Transforming Creatives into CEOs

The It’s Your Time Conference (IYTC) stands as a unique convergence of music, business, and personal development. Founded by industry veteran Benny Pough, whose three-decade career has shaped the success of artists like Rihanna, Kanye West, and Mary J. Blige, this two-day immersive experience transforms creative passion into business success.

Beyond a Traditional Music Conference

IYTC delivers a comprehensive growth experience through:

• Dynamic keynotes from industry titans
• Strategic networking sessions
• Innovative creativity challenges
• Live music talent auditions
• Wellness and mindfulness workshops
• Financial fitness masterclasses
• Social media mastery sessions

Your Pathway to Success

This conference is designed for a diverse creative community:

• Aspiring Artists and Musicians
• Content Creators and Producers
• Entrepreneurs and Founders
• Music Industry Professionals
• Brand Strategists
• Independent Label Owners
• Music Attorneys
• Wealth Managers
• Artist Managers
• DJs and Songwriters
• Industry Students

Transform Your Creative Journey

Participants will gain:

• Proven industry success strategies
• Financial management tools
• Team building frameworks
• Digital marketing expertise
• Mindfulness practices
• Powerful industry connections
• Career growth resources

The IYTC Difference

What sets this conference apart is its holistic approach to success. Beyond just music and business, IYTC focuses on personal development, wellness, and sustainable growth strategies. Learn from those who’ve shaped the industry while building meaningful relationships that inspire action.

Your time for impact is now. Join us for two days that will transform your approach to business, creativity, and personal growth. Whether you’re an emerging artist or established entrepreneur, IYTC provides the blueprint for your success.

Make your mark in the industry. Limited spots available. Get Your Tickets!