Third-party cookie deprecation, evolving privacy regulations, and artificial intelligence advancements are reshaping how brands connect with audiences through programmatic channels. This December, Digiday’s Programmatic Marketing Summit brings together the industry’s brightest minds to explore cutting-edge strategies for thriving in this new reality. This immersive event offers an essential roadmap for programmatic specialists navigating the complexity of today’s digital advertising ecosystem. Through focused sessions, collaborative discussions, and networking opportunities, attendees will gain practical insights they can implement immediately upon returning to their organizations.
First-Party Data Mastery – Discover proven approaches for effective data collection, activation, and utilization when third-party data sources are increasingly restricted. Learn how leading brands are building robust first-party data strategies that drive performance while respecting privacy.
AI and Contextual Renaissance – Explore how artificial intelligence and advanced contextual targeting are creating new opportunities to reach relevant audiences without intrusive tracking. Gain insights into technologies that understand content and user intent rather than relying on personal identifiers.
Privacy-Forward Innovation – Understand emerging technologies like federated learning and differential privacy that maintain targeting effectiveness while protecting user data. Learn implementation strategies that balance marketing goals with growing privacy demands.
Measurement Evolution – Discover new approaches to attribution and performance measurement in an environment where traditional tracking methods face limitations. Explore solutions that provide actionable insights despite increasing data restrictions.
Strategic Adaptation
Develop a clear roadmap for evolving your programmatic approach as third-party cookies disappear and privacy regulations tighten.
Competitive Edge
Learn strategies that progressive brands are implementing now before they become industry standard.
Practical Implementation
Gain tactical approaches you can apply immediately, not just theoretical concepts.
Valuable Connections
Form relationships with fellow practitioners facing similar challenges who can become ongoing resources.
Whether you’re a programmatic veteran or relatively new to the specialty, the summit provides relevant insights tailored to your experience level and role.
As the digital advertising landscape undergoes its most significant transformation in a decade, the organizations that adapt quickly will gain substantial advantages in audience reach, efficiency, and performance. The Digiday Programmatic Marketing Summit offers a unique opportunity to accelerate your adaptation through concentrated learning, strategic connections, and practical implementation guidance. Register Now!