5 Steps to Building Credibility – John Maxwell’s New Book

In a world filled with constant communication and endless information, the ability to establish credibility has never been more crucial. Whether you’re a leader, an entrepreneur, or simply someone striving to make a positive impact, credibility is the cornerstone of effective communication. This week, we delve into Chapter 1 of John Maxwell’s latest book, “The 16 Undeniable Laws of Communication,” to explore the five essential steps to building credibility.

Be Transparent

Credibility starts with transparency. John Maxwell emphasizes the importance of letting people know exactly who you are, both in your successes and your failures. Being transparent means being genuine and authentic. It’s about sharing your journey, your lessons, and your vulnerabilities. When people see that you’re not hiding anything, they’re more likely to trust you and your message.

Be Consistent

Consistency is the key to building trust over time. To establish credibility, you must be the person who shows up consistently, no matter the circumstances. Maxwell highlights the power of reliability—being the person others can count on. If you want people to show up early, then you should lead by example and show up early yourself. Consistency, over time, always wins.

Be a Good Example

Actions speak louder than words. To build credibility, you must demonstrate that you practice what you preach. Being a good example means following through on your commitments, having a track record of reliability, and showing up in a way that aligns with your values. When you walk the talk, people are more likely to follow your lead.

Be Competent

Competence is another crucial aspect of credibility. If you want people to trust your expertise, you must know your craft inside and out. Maxwell suggests that being competent involves deep knowledge and experience in your field. If you’re teaching others about a specific topic, ensure that you have a proven track record and can provide valuable insights. People trust experts who can guide them with confidence.

Be Trustworthy

Trust is the bedrock of credibility. People need to believe that your word is true and honest. It’s about consistency between your words and actions. When you say something, it should hold weight. Your trustworthiness is built on a foundation of honesty, integrity, and reliability.


John Maxwell’s “The 16 Undeniable Laws of Communication” provides valuable insights into the art of building credibility. These five steps—transparency, consistency, setting a good example, competence, and trustworthiness—serve as a roadmap for anyone looking to establish themselves as a credible communicator and leader.

Remember, credibility is not built overnight; it’s a continuous journey. As you implement these steps in your life and interactions, you’ll find that people are more willing to listen to you, follow your lead, and trust your message. To dive deeper into these principles and explore more of John Maxwell’s wisdom, consider getting a copy of his new book.

If you’re interested in learning more about how to apply these principles to your life and career, and would like to explore what it’s like to work with me, go to for a discovery call.

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