Entrepreneurs and advisors need reliable tools that save time, reduce complexity, and build trust with clients. In this Rocket Lawyer Small Business Spotlight, small business expert Ramon Ray sat down with Dennis Goosen, founder of Goosen, CPA, to discuss how Rocket Lawyer plays a crucial role in his firm’s success and the value it brings to his clients nationwide.
From streamlining legal tasks like incorporations and bylaws to empowering small business owners to charge what they’re worth, Dennis shared a candid and insightful view into the modern CPA’s toolkit — one that includes Rocket Lawyer as an indispensable legal partner.
Related – When should you give up and get a job? | The power of mentorship for her business growth
Key Takeaways
- Rocket Lawyer fills in the legal gaps for CPAs: Dennis uses Rocket Lawyer to handle client legal needs like LLC formations, bylaws, and share transactions without stepping outside his financial expertise.
- Time-saving and trust-building: By using Rocket Lawyer, Dennis saves significant time and provides clients with trusted legal support that complements his accounting services.
- Rocket Lawyer’s scalability matters: With a national client base, Dennis values Rocket Lawyer’s ability to support legal needs across all 50 states.
- Referrals and usage go hand-in-hand: Dennis not only uses Rocket Lawyer for client services but also personally uses and refers it for estate planning and legal documents.
- CPA wisdom: price with confidence: Dennis urges entrepreneurs to charge what they’re worth, avoid racing to the bottom, and focus on delivering value — not just discounts.
How Rocket Lawyer Became a Trusted Partner for a National CPA Firm
Dennis Goosen, founder of Goosen, CPA, is more than just a numbers guy — he’s a strategic advisor helping clients across the U.S. and beyond navigate the complexities of accounting, taxation, and business operations. One recurring challenge? Legal questions that fall outside the scope of a CPA’s license.
That’s where Rocket Lawyer comes in.
“I’m not a lawyer, and I don’t want to pretend to be,” Dennis explained. “But when clients need legal help — forming corporations, issuing shares, or drafting bylaws — Rocket Lawyer gives us a professional, efficient, and trusted way to handle those needs.”
What began as a cautious trial over a decade ago has now become an integral part of Goosen CPA’s workflow. Dennis has used Rocket Lawyer to support clients in forming businesses, drafting legal documents, and even managing share transactions. The platform’s ease of use and professional-grade templates have allowed him to scale his services nationally without worrying about state-by-state legal complexity.
From Efficiency to Expertise: Why Rocket Lawyer Saves Time and Money
Dennis emphasized that while business owners could try to handle legal tasks on their own, the time they’d spend doing so would be better used on growing their core business.
“It’s all about doing what you’re good at,” Dennis said. “Let the legal experts handle legal work. Rocket Lawyer lets me do that without wasting time or risking mistakes.”
He noted that tasks like forming an LLC, creating bylaws, or managing ownership structures can be time-consuming and stressful — especially when accuracy is essential. With Rocket Lawyer, Dennis knows these tasks are completed correctly and efficiently.
And it’s not just about time — it’s about trust.
Building Trust with Rocket Lawyer — and Passing It On
When Dennis first began using Rocket Lawyer, he took a cautious approach. Over time, as he used its templates, consulted lawyers through the “Ask a Lawyer” feature, and saw the quality of service, his confidence grew.
Now, he trusts Rocket Lawyer enough to refer it directly to clients.
“My clients trust me. So when I recommend Rocket Lawyer, that trust extends to the platform too,” he said.
Dennis has used Rocket Lawyer personally as well, setting up wills and medical directives for his family — even updating documents easily after a cross-state move. He’s recommended Rocket Lawyer for trademark work, estate planning, and more.
Lessons from the Ledger: Financial Tips from a Trusted CPA
Outside of his Rocket Lawyer experience, Dennis shared hard-earned wisdom from serving small business owners across a variety of industries.
One key piece of advice? Stop undercharging.
“Too many small business owners are afraid to charge what they’re worth,” he said. “They want to be nice to their customers, but it leaves them stressed, burned out, and underpaid.”
He warns against the “race to the bottom” where businesses lower prices just to compete. Instead, he encourages entrepreneurs to raise prices confidently — even if it means losing a few clients. “You’ll end up working less and making the same — or more,” Dennis explained.
Another core message: Don’t go it alone. Whether through peer networks, trusted advisors, or platforms like Rocket Lawyer, surrounding yourself with experts and allies is key to business success.
About Goosen CPA
Goosen, CPA is a boutique accounting firm that serves clients across three main verticals:
- Local tax services for small-town businesses
- Cross-border tax expertise between the U.S. and Canada
- Auditing international charities operating globally
Dennis and his team provide personalized, high-integrity service — and thanks to tools like Rocket Lawyer, they’re able to offer legal support without sacrificing focus or quality.
Learn more about his work at goosen.cpa.
In Summary
For Dennis Goosen and the clients he serves, Rocket Lawyer is more than a legal document generator — it’s a trusted partner. It helps him deliver comprehensive service, save time, and give clients peace of mind — all while keeping the focus on what matters most: running a successful business.
Whether you’re a CPA, a consultant, or a founder, Dennis’ story is a reminder that building a smart team — including reliable platforms like Rocket Lawyer — is a powerful way to scale your impact and serve your clients with excellence.
Check out Rocket Lawyer for legal help and more to grow and start your business.