In this episode of The Rundown with Ramon, small business expert Ramon Ray breaks down three insights every entrepreneur should hear: why video content on LinkedIn is both a hit and miss, how to protect your phone and business from hackers, and why Hobby Lobby’s old-school email signup box should make every marketer rethink their list-building strategy. He also opens the show with a reminder about staying positive and inspiring others, even in tough seasons.

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Key Takeaways:

• About half of LinkedIn users say video is working; 30% say it’s not; 20% are unsure. The takeaway—test for yourself.
• Video doesn’t need to be polished. Real, short clips work best.
• Protect your phone like you protect your front door—cybersecurity matters for entrepreneurs.
• Hobby Lobby is still collecting emails by hand in stores; it’s a lesson on never stopping list building.
• Your goal isn’t just to sell—it’s to stay remembered.

Keep Showing Up, Even When Life Is Hard

Ramon began the show reflecting on visiting a friend dealing with a long-term health challenge. Despite facing pain and limitation, that friend greeted him with a smile, laughter, and even prayed for him. It was a reminder that no matter how difficult life gets, you can still show up with encouragement.

Entrepreneurship is the same. Some days are heavy, but leaders keep showing up. The ability to inspire others when you don’t feel your best is what separates average entrepreneurs from impactful ones.

The Real Story on LinkedIn Video

Ramon highlighted a post from a LinkedIn product marketing manager who revealed that four out of five of the platform’s top ad campaigns last quarter were video-first. Her advice: skip the script, grab your phone, and record a short, honest 15-second video.

But the real insight came from the comments on that post:

• 48% of users said video performs well.
• 30% said video doesn’t work for them.
• 21% said it depends.

That means success isn’t automatic—it’s a test. Some people see results only with paid campaigns, while others grow through organic reach. The truth: video works when you work it.

Ramon reminded entrepreneurs that testing is part of marketing. Big brands spend tens or hundreds of thousands just to discover what resonates. You can apply the same principle on your scale: record, test, review results, and keep refining.

Video builds connection faster than text because people can feel your tone and authenticity. Even short, low-production clips can outperform polished ads if they feel genuine.

Business Security Is Personal Security

Ramon compared cybersecurity to locking your doors at night. You wouldn’t leave your home open—why leave your business vulnerable? Small businesses are prime targets for cybercriminals because they often lack strong security systems.

Protecting your data and devices isn’t optional. It’s part of running a professional operation. From fake invoices to phishing emails, scams are everywhere. Take cybersecurity seriously before an attacker forces you to.

How to Tell if Your iPhone Might Be Compromised

Ramon shared common warning signs that your iPhone—or any smartphone—might be hacked:

• Rapid battery drain or overheating
• Sudden data spikes
• New apps or icons you didn’t install
• Strange texts being sent from your number
• Constant pop-ups or suspicious redirects
• Repeated password or Apple ID prompts

If you see these signs, change passwords, remove unrecognized devices, and reset if needed. Your phone is part of your business infrastructure—protect it as seriously as your finances.

Hobby Lobby’s Email Box: A Simple but Smart Marketing Lesson

During a trip to Hobby Lobby, Ramon noticed a paper signup form inviting shoppers to “join our email list.” His wife filled it out—something she said she probably wouldn’t have done online. That small box represented an important truth: email marketing still works.

Hobby Lobby uses every inch of its store to grow its email and app user base. Even in a digital world, they’re using simple, visible tools to capture attention and build a database of loyal shoppers.

Entrepreneurs should do the same—use every channel available to grow your list. Whether digital or physical, your email list is an owned asset that builds long-term relationships and repeat customers.

As Ramon put it, “If Hobby Lobby can collect emails on paper, what more should you be doing?”

Don’t Be Forgotten

One listener shared how a client on her email list for years finally booked a VIP session. Another reminded everyone that even people who don’t comment or click are still watching. The moral: stay consistent, stay visible, and stay top of mind.

The goal isn’t always the immediate sale—it’s to ensure you’re never forgotten.