Klaviyo’s AI-Powered Tools to Help Small Brands Compete in a Cross-Channel World

With scattered attention and channel overload, Klaviyo’s newest update gives marketers a sharper edge to reach their customers across channels, smarter.

Key Takeaways:

  • Klaviyo has introduced an AI-powered omnichannel marketing platform that unifies email, SMS, WhatsApp, push notifications, and more.
  • Real-time insights allow marketers to deliver personalized messages across the customer’s preferred channels.
  • Native support for RCS and WhatsApp enables richer, app-based communication.
  • A new Campaign Builder and Multi-Touch Attribution features reduce guesswork and maximize ROI.
  • This move empowers small brands to compete at scale—without massive tech teams or budgets.

Related article – Meta Brings Ads (and Subscriptions) to WhatsApp – An Opportunity for Your Business

The New Age of Marketing Requires a New Toolset

Marketers know the pain of juggling multiple marketing tools, trying to keep up with customer expectations while staying on top of emails, texts, ads, and analytics. Klaviyo, a CRM platform built for B2C brands, is rewriting that reality with a new suite of AI-powered tools that puts the power of big-brand marketing into smaller hands.

Unveiled at their European flagship event, K:LDN, Klaviyo’s announcement marks a turning point for marketers who want to move from fragmented, reactive campaigns to a fluid, real-time marketing engine that adapts to customers on the fly.

“This isn’t about managing emails anymore—it’s about meeting your customers where they are and knowing how to talk to them,” said Max Holland of athletic wear brand Castore. “With Klaviyo, we’ve cut down decision time and started seeing sharper results.”

All Your Channels, One Unified Brain

The highlight of Klaviyo’s platform refresh is its new Omnichannel Campaign Builder, an upcoming tool that lets brands plan and launch multi-day campaigns across multiple channels—including email, SMS, push notifications, and even WhatsApp—from one intuitive dashboard.

Unlike other tools that rely on clunky integrations or third-party syncs, Klaviyo’s system is built on its own Klaviyo Data Platform, which tracks over 2 billion events a day. This means marketers get real-time audience data and AI insights baked directly into the tool.

The platform now supports native WhatsApp and RCS messaging, allowing brands to send interactive content inside apps customers are already using. And with Channel Affinity, Klaviyo’s AI figures out the best time and channel to reach each customer.

Less batch-and-blast. This is precision messaging at scale—even for small brands.

Understanding What Actually Works

Marketing is full of assumptions. Klaviyo’s Multi-Touch Attribution, helps remove the blind spots. Instead of giving credit to only the last click, this tool maps out the full journey to purchase, showing where your messaging truly influences buying decisions.

For marketers watching every marketing dollar, this solution will help. Less wasted budget on the wrong platform or underperforming channels.

Related – The Role of Consumer Behavior in Your Marketing Strategy(Opens in a new browser tab)

The Bigger Picture: Consumer Behavior Has Changed

New data from Klaviyo’s 2025 Online Shopping Report shows that:

  • 77% of consumers shop across three or more channels
  • 54% ignore brand messages in at least one channel
  • And preferences vary by time of day, with email and SMS dominant in the mornings and apps/social at night

As Klaviyo CEO Andrew Bialecki put it, “Marketing isn’t broken—but the way brands have been forced to do it is.” The solution? A system that blends real-time data, AI, and smart automation into one seamless experience.

Lessons for Marketers

What can entrepreneurs and growing businesses take away from this shift?

  • Invest in agility, not just aesthetics: Slick branding matters, but if your marketing doesn’t adapt to where and how customers engage, it’s wasted effort.
  • Think beyond the inbox: If you’re only relying on email, you’re missing the conversation. Explore channels like WhatsApp, SMS, and push—especially for younger or global audiences.
  • Let data do the heavy lifting: AI isn’t just for Fortune 500 companies. Tools like Klaviyo’s Channel Affinity or Multi-Touch Attribution bring high-level insights to solo founders and small teams.
  • Reduce tool fatigue: The fewer platforms you toggle between, the more efficient your workflow—and the faster you can act on what’s working.

The Bottom Line

Klaviyo’s latest update is more than just a feature drop—it’s a signal that smart, AI-driven omnichannel marketing is no longer reserved for the big players. Busy marketers have access to the same kind of intelligent marketing orchestration once available only through massive martech stacks.

With consumers increasingly expecting personalized, timely, and relevant communication, platforms like Klaviyo give entrepreneurs the power to show up smarter, faster, and more effectively than ever before.

Don't Miss Out.

Get the Genius Insights Report

Get the insights you need to help you build a better business and life!