In the ever-evolving landscape of digital marketing, platforms come and go. But some—like Pinterest—quietly keep delivering results while everyone’s looking the other way.
While many small business owners are busy building audiences on Instagram, TikTok, or LinkedIn, Pinterest remains an underutilized powerhouse. So let’s take a fresh look: is Pinterest still relevant? Do people still use it? And more importantly—should you be using it for your business?
Related – Beyond the platforms: Social media vs Website for Businesses
Yes, People Still Use Pinterest
Despite not dominating headlines, Pinterest has over 460 million active users per month as of 2025. The platform continues to thrive, especially with audiences interested in lifestyle, home decor, fashion, wellness, recipes, and creative projects.
What’s surprising is who’s using it: a growing number of Gen Z and male users are joining what was once considered a women-centered platform. The result? A broader, more diverse audience than ever before.
Pinterest isn’t just surviving. It’s quietly growing.
A Search Engine in Disguise
Pinterest isn’t a typical social media platform. It behaves more like a visual search engine—and that’s exactly how users treat it.
People go to Pinterest to plan and discover. They’re looking for ideas: how to decorate a room, what to cook for dinner, what to wear to a wedding, or how to grow a side hustle.
This “intent-rich” traffic makes Pinterest a marketing goldmine.
Instead of mindlessly scrolling, Pinterest users are actively searching for solutions. That gives brands and creators a unique edge: you’re not interrupting someone’s feed—you’re showing up right when they’re looking for you.
Pinterest Is a Traffic Magnet
Unlike TikTok or Instagram, where content fades fast, a Pinterest pin can generate traffic for months or even years. That’s because Pinterest operates on search, not just on short-lived trends.
When optimized correctly, your pins can appear in Google search results, too. This extends the life of your content beyond the Pinterest ecosystem.
That’s organic SEO without the hassle of long-form blog posts.
How to Use Pinterest for Business
Pinterest works best for businesses that can offer visually compelling, evergreen content. That includes product-based businesses, bloggers, coaches, consultants, and service providers.
Here’s how to get started:
- Create a Business Profile. This unlocks analytics and advertising tools.
- Set up Boards. Organize content by topics relevant to your niche.
- Design High-Quality Pins. Use tools like Canva to create scroll-stopping graphics.
- Include Keywords. Pinterest SEO is real—titles, descriptions, and board names matter.
- Link Every Pin to Your Site. Drive traffic directly to your blogs, products, or landing pages.
You can also schedule pins with tools like Tailwind to keep a consistent presence without logging in daily.
Is Pinterest Forgotten?
It might feel like Pinterest has faded into the background. But it hasn’t been forgotten—it’s just underhyped.
For creators and small business owners, that’s an opportunity.
Fewer competitors mean more space to stand out. If your audience is even remotely visual, you can stake a claim in a space that others are neglecting.
Think of Pinterest as a long-term investment: slower than going viral on TikTok, but far more sustainable.
The Verdict
Pinterest is far from dead. In fact, it may be one of the most underrated marketing tools out there.
It’s a visual search engine with built-in SEO. It drives long-lasting traffic. And its users come to the platform with intent to discover and take action.
So before you write Pinterest off as a relic of the early 2010s, take a closer look. It might just be your secret weapon for consistent visibility, evergreen traffic, and smarter content marketing.
Are you ready to pin your business to long-term growth?
