Step into The Next Now
January 11-13 | New York City, NY
Welcome to The Next Now—where retail success stories are written by companies crushing it today while staying ready for tomorrow. NRF 2026: Retail’s Big Show returns January 11–13, 2026, at New York City’s Jacob K. Javits Convention Center, bringing together the world’s top retail leaders for three days of priceless connections, practical education, and futuristic solutions.
The Ultimate Retail Experience
NRF 2026 delivers an unmatched combination of learning, networking, and innovation:
175+ Educational Sessions
Get inside insights on future industry trends, business strategies, and innovative technology from retail leaders
1,000+ Industry Partners Expo
Explore cutting-edge tech solutions that will transform your business operations
AI Stage
New collection of curated sessions offering deep dives into AI, robotics, agentic AI, and emerging technologies in retail
Startup Hub
Connect with the newest, most promising startup companies reshaping retail
Food Retail Innovation Zone
Experience immersive demonstrations of the latest food and beverage technology
Retail Store Tours
Take guided walking tours through New York City’s most innovative retail spaces
NRF Innovators Showcase
Access new-to-market, future-forward technology solutions
Your Competitive Advantage Starts Here
NRF 2026 creates an unparalleled environment where you can network with dozens of professional peers, solution providers, and potential partners across three incredibly productive days. You’ll gain practical education from inspiring speakers, data-driven industry trends, and field-tested strategies through focused workshops, while exploring futuristic solutions that show the roadmap to retail’s future. The event gives you direct access to retail decision-makers from more than 100 countries worldwide in one central location, making it the industry’s number one resource for staying ahead of trends and understanding where consumers are heading.
Retail Leaders and Innovators
NRF 2026 is essential for professionals shaping the future of retail:
- Retail Executives and CEOs driving digital transformation and strategic growth
- Store Operations Leaders implementing new technologies and customer experiences
- E-commerce Directors integrating online and offline retail strategies
- Technology Decision-Makers evaluating and implementing retail solutions
- Marketing Professionals seeking innovative customer engagement strategies
- Supply Chain Leaders optimizing operations and logistics for modern retail
- Entrepreneurs and Startup Founders building the next generation of retail solutions
Join Retail’s Global Stage
With more than 40,000 professional visitors, this B2B trade fair brings together the entire retail industry for the most important face-to-face meeting of the year. This is where retail’s biggest deals are made, partnerships are formed, and the next wave of innovation is revealed.
The retail landscape is evolving faster than ever, and the companies that thrive are those that stay connected to what’s next while executing brilliantly on what’s now. NRF 2026 is where you’ll find both—the practical solutions for immediate implementation and the future vision for long-term success.
Register now for NRF 2026: Retail’s Big Show and step into The Next Now. Your retail transformation begins here.