During tough times, it’s easy to make the mistake of cutting back on advertising and marketing. However, this could be a big mistake that could lead to a decline in sales. Recently, Gucci learned this lesson the hard way when it cut back on advertising only to experience a slump
Working with an influencer who has influence and connections to a community or audience your business wants to reach can be very helpful to your business. I’ve worked with large brands to help them connect with small business owners for many years. These relationships have worked well for a few
At different times in my business journey I’ve needed different things. I needed a guide, I need specific help, I need expertise in a business function. Starting a business requires a lot of hard work, dedication, and most importantly, knowledge. It can be a daunting process, especially if you have
Business plans are something we’ve heard we need to start a business. Many entrepreneurs labor over projecting finances for a year out, before they start their business. Over the past few weeks, I’ve spent some time with Raju Vegesna, Chief Evangelist of Zoho, a global company providing a variety of
Setting prices for your products or services is never easy. Too many businesses struggle to settle on a price that’s both profitable and competitive. Unfortunately, most business owners think that if they set their prices low, they’ll attract customers. In reality, this approach can harm business more than it helps.
The age of automation is upon us, and we’re all starting to feel the effects. From chatbots to automatic invoicing, artificial intelligence (AI) is helping us work smarter, faster, and more efficiently. However, there are people who view AI as a threat to their livelihood and blame it for their
Artificial Intelligence (AI) (and technology overall) is transforming businesses around the world. The benefits of AI is huge. Not just business, but also our personal lives. However, not everyone is excited about it. Some fear that AI will take away jobs or cause other social inequities and disturbances. They have
Our time is limited and valuable. That’s why we invest in software to help us manage our businesses and be more productive. But what happens when we are not getting the most out of our investment? In this blog post, we will discuss tips for mastering your software program, so
It’s not every day that you get the chance to learn from a successful athlete who doubles as an entrepreneur. Alex Rodriguez, the former baseball player, is now a highly sought after businessman. From investing in real estate, owning a basketball team, to founding a makeup company with his ex-fiancee,
Many people think that starting and growing a business is easy-peasy, that it only takes a brilliant idea to become successful. Others think entrepreneurship is glamourous, neither are true. Unfortunately, the harsh truth is that not everyone is cut to be an entrepreneur. According to the real estate mogul and
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