When it comes to entrepreneurship, we often talk about strategy, visibility, revenue, and innovation. But underneath it all, there’s one powerful ingredient that makes everything else stick: trust.

Without trust, what are you really building? Whether it’s a customer relationship, a sponsorship deal, or a collaboration with a fellow entrepreneur — trust is the currency that moves everything forward.

A Personal Lesson From Ad Con UK

Recently, I had the honor of hosting Ad Con UK in London — a powerful event that brought together marketers, agency owners, and thought leaders. Planning and producing an event like this across borders was no small feat. But the biggest insight I walked away with wasn’t about logistics or promotion — it was about trust.

To make an event succeed, especially in a new country with new faces and new expectations, you must earn people’s trust quickly and sincerely. Attendees, speakers, and partners must believe in your integrity, your intention, and your ability to deliver.

But how I got to host the event was also about trust. Devon Brown, recommend me to host the event as he was TRIPLE BOOKD. Trust transferred. A client wanted me to speak at their event, but I was double book, I called upon my friend Robert Kennedy III, trust transferred.

If you don’t have that trust, what do you really have? A flashy website? A nice deck? That’s not enough.

Trust Transfers — And That’s a Big Deal

One of the most underrated benefits in business is the transfer of trust.

When someone introduces you to a client or recommends you for a speaking engagement, they’re lending you their credibility. That’s a gift — and a responsibility.

In London, I saw firsthand how relationships built years ago transferred across oceans. People said yes to partnering, showing up, or supporting because someone they trusted said, “Ramon’s the real deal.”

So ask yourself: Are you earning trust in such a way that others want to transfer it on your behalf?

Trust Takes Time — But It’s Worth the Investment

Trust isn’t built overnight. You can’t force it. You can’t automate it.

It takes time, consistency, and humility.

You build trust by showing up — especially when it’s inconvenient.
You build it by being honest when things go wrong, not just when everything’s going great.
You build it by keeping your word, even in small things.

Entrepreneurs who take the time to invest in trust find themselves with deeper relationships, more loyal customers, and better opportunities down the road.

Show Up as Yourself

People can sense authenticity. You don’t have to be the loudest, slickest, or most polished person in the room — you just have to be real.

When I’m on stage or on a Zoom call or shaking hands at an event, I remind myself: be Ramon. Don’t try to play a character. Don’t try to impress. Just show up with honesty and service.

When you show up as yourself — people trust you. And when they trust you, they’ll walk with you farther.

Final Thought: Trust Is the Root of Long-Term Success

If you’re an entrepreneur chasing growth, here’s my encouragement:
Chase trust first.

Because when people trust you:

• They’ll buy from you — and buy again.
• They’ll forgive you when you make mistakes.
• They’ll refer you, support you, and cheer for you.

At the end of the day, it’s not about just building a business. It’s about building something people believe in.

And that starts with trust.